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GladstoneGander
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January 26th, 2014 08:00
"This Magic Moment" = So NOT magic
WOW - the musical signature of some coffee-house slacker riffing on the title line of the song, "This Magic Moment" has got to be THE most lame rendering of it ever accomplished.
The singer does not sing the notes of the song as they were written - nor does he even HIT the notes he attempts to sing.
That whole advertising concept is completely wasted on the tentative, fretful, pitiful, barely musical performance of the singer delivering that song.
The net impression is that DELL and its products fall under the dreaded MS-world philosophy, "Good enough is good enough"
I cringe every time the hard-to-distinguish-from-caterwauling begins to warble out of the speakers, "ACCCK!"
Whoever chose that tune - and whoever signed off on the choice - have all, as the phrase goes, "risen to their level of incompetence."
zbestwun2001
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8831 Posts
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Posted January 26th, 2014 09:00
GladstoneGander
Haven't a clue what you are referring too with this rambling?
But, a friend of my father's co-wrote this song, so if Dell is using it .... he get's money!
Thanks Dell...
golden oldies
1 Message
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Posted January 26th, 2014 09:00
Right On! As sung in the Dell commercial, a sissified rendition of the great song originally recorded by Ben E. King and the Drifters. The guy singing the ad song sounds constipated.
zbestwun2001
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Posted January 26th, 2014 09:00
I figured it was something like that.
Do you have a question?
Z...................
GladstoneGander
3 Posts
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Posted January 26th, 2014 11:00
OK - well as we digress further away from anything worth mumbling about - let me add in finality that I believe the original tune was performed by JAY & THE AMERICANS ( not a problem, if not ) and the guy they found who is mewling the phonemes to random tonal values must be some sort of inside joke or something from the DELL ad agency as it is SO lacking in any/all musicality.
GladstoneGander
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Posted January 26th, 2014 09:00
1000 Apologies - there is a television advertising campaign which features the fellow about whom I complain singing the title to that song - and maybe a few other words - several times in the course of presenting the idea that DELL is some seat of innovation or something… it's just branding stuff from the marketing-wonks - but that song, as rendered, is such a loser as the main component of the message.