I have created an image in the past with Dell Image Assist and was able to change the personalization options like theme, start menu etc. Now when I am doing it with a new 1909 image in VirtualBox I am greeted by a message "You need to activate Windows before you can personalize your PC"

Does anyone know how I can edit the theme, and start menu etc. without activating, or what I should be doing? Thank you in advance.

@DELL-Tyler M