If this is air cooled, then that's normal.

If liquid cooling, not normal.

It is liquid cooled.

You can try turning them up, see what happens. They are running pretty low speed by the looks of it.

You can also use MSI Afterburner to measure GPU and CPU temperatures. As long as those are ok the rest does not really matter.

Create a custom fan curve so the fans ramp up sooner and the case doesn't get that hot. That said . . . those temps do seem whack. I'm not sure what those fan designations mean, but your radiator fan temp should not be hotter than your CPU.

The CPU/GPU temps are fine, it's just when the "fan" temps go higher and the case fans ramp up to 100% then the noise starts to drown out the sound of the vacuum cleaner. When it's that loud it becomes very distracting to everyone in the room.

Update: 

I've ramped up the fans to maximum and left the system idle for 30 minutes. When I returned the CPU temps where consistently at 25-29C, GPU temps 32-36C, while the fan temps never dipped below 54C. 

After dropping the fans speeds back down to a nominal level (about 25%) the temps rose again to over 60C in under 10 minutes still at idle. 

To clarify, I figured out that the Mid Fan, Side Fan and Front Fan temps are linked, they all change at the same rate, with the Front/Mid being the 2 fans in the front of the case and the Side being the radiator fan. The Top Fan has never been an issue. 

Thank you for your responses.

Something is not right . . . your case should not be that hot under any fan curve. Put a small thermometer inside your case and test several locations . . . see what the temperature reads.

I agree that something is not right, I put 2 small thermometers inside the case and played some games for about an hour, the maximum the thermometer beside the radiator read was 40.9C and 35.1C for the one by the front fans while the fan temps reported by AWCC were at 78C. Funny thing I noticed was immediately when I shut down a game the temps reported in AWCC dropped to 69C instantly.

The CPU/GPU temps were in the range of 60-65C. I'm at a loss on how to explain the high temps other than a faulty sensor. 

Those temps are  motherboard sensors.  Nothing to worry about at those readings.  Just ignore them.

Run hwinfo64 and msi afterburner and you'll get to see your cpu/gpu/ram/hdd temps.

Set a new profile and lock them where you want them.