Sponsorships

Sponsorships

We know when powerful companies connect, people can take technological innovation to new heights.

Discover their stories

McLaren Mastercard
Formula 1 Team 

Dell Technologies x McLaren Mastercard Formula 1 Team: Turning data into speed

Since 2018, Dell Technologies has proudly supported the McLaren Mastercard Formula 1 Team®as their Official Innovation Partner. With cutting-edge expertise in high-performance computing, AI, and edge solutions, 

Dell helps fuel McLaren’s digital transformation—driving unmatched performance, accelerating innovation, and redefining excellence on and off the track.

McLaren Mastercard Formula 1 Team®

Lightstorm Entertainment

Dell Technologies serves as the official infrastructure partner of Lightstorm Entertainment for the Avatar films.

In collaboration with Lightstorm, Dell provides advanced storage, server, and security solutions that power the complex digital workflows behind these visually stunning films. 

This technology enables hundreds of artists to capture lifelike performances and craft immersive worlds, ensuring efficient and secure production from start to finish.

Lightstorm Entertainment

Team Liquid

Alienware x Team Liquid: A Decade of Innovation in Esports

Alienware, Dell’s high-performance gaming brand, and Team Liquid, the world’s most successful esports organization, have shared a strategic partnership since 2011.
As the longest-running hardware partnership in esports, it has evolved into a dynamic alliance centered on technology, performance, and fan engagement.

Team Liquid

Texas Athletics

As the Official Technology Sponsor of Texas Athletics, Dell Technologies powers game-day operations and delivers immersive fan experiences.

Texas Studios Powered by Dell Technologies serves as a state-of-the-art production hub, driving live broadcasts, real-time stats, and on-demand content creation while providing a cutting-edge training ground for UT students.

Texas Athletics

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ACL Live

Dell Technologies is a proud partner of ACL Live, one of Austin’s premier live music venues and home of the legendary television series Austin City Limits. 

Through cutting-edge technology, Dell helps power the experiences that bring fans closer to the music, supporting seamless production and dynamic performances.

Austin City Limits TV

As a National Underwriting Sponsor of Austin City Limits, Dell Technologies is proud to support the longest-running music program in American television history.

Dell helps power the production workflows behind this iconic program, enabling seamless delivery of world-class performances to millions of viewers.

Austin FC

Dell Technologies has been a proud partner of Austin FC since 2018, delivering advanced technology that powers player tracking and performance analytics. From optimizing training loads and recovery protocols to preventing injuries and refining tactics, our solutions help players perform at their peak.

Together, we also champion sustainability and community initiatives, including electronics recycling, to make a lasting impact in Central Texas. 

Atlanta Braves

Dell Technologies has proudly partnered with the Atlanta Braves since 2017, supporting innovation both on and off the field. As the Presenting Sponsor of the Braves Data Center, we help power advanced analytics and technology solutions that enhance team performance and fan experiences.

Together, Dell Technologies and the Atlanta Braves are driving a winning culture built on data, collaboration, and cutting-edge technology. 

Boston Red Sox

Dell Technologies is proud to partner with the Boston Red Sox, delivering advanced technology solutions to one of baseball’s most iconic franchises.

As The Official Infrastructure Provider, we’re committed to driving innovation across America’s favorite pastime.

Circuit of the Americas

Dell Technologies and Circuit of The Americas share Austin roots and a long-standing partnership that began with COTA’s founding.

As an Official Partner, Dell Technologies champions innovation and performance, aligning with COTA’s mission to deliver world-class motorsports and entertainment experiences.

Moody Center

Dell Technologies is the Premier Founding Partner of Moody Center, supporting the venue since its opening in 2022. Through innovative technology, Dell powers fan experiences like the interactive LED wall outside the Dell Technologies Club, creating dynamic engagement for visitors.

Dell is proud to fuel the first of its kind world-class arena for live music as well as the home court for Texas Longhorns Men’s and Women’s basketball.

New England Patriots

We power the stadium’s digital backbone, delivering cutting-edge technology that supports every game, concert, and event.

From real-time analytics to advanced cybersecurity, we drive innovation that enhances performance on and off the field.

Round Rock Express

As the Official Technology Partner of the Round Rock Express, Dell Technologies powers game-day operations at Dell Diamond.  

From reliable computing to scalable solutions, Dell enables the Express to deliver a seamless and connected experience for fans and staff alike.