Ok, I'll look at that in greater detail tomorrow all tho its not water cooled I  know that much.

This is the system I bought : https://www.littlewoods.com/alienware-aurora-r9-intelreg-coretrade-i7-9700-6gb-nvidia-geforce-gtx-1660ti-graphics-8gb-ddr4-ram-1tb-hdd-amp-256gb-ssd-gaming-pc/1600413810.prd

That's the fan that is causing me the noise.

should , why say that? (but I can't really hear it so... ) Is the room temp 70F or why high, (southern hemisphere):? not near 10,000 altitude right? thin air needs to move faster (noise) up high.

AWCC profiles , do this first?

did the dell spec say that silent word ? , no, did the spec show, the noise spec, sure, it did, all dells do. RTM? yet? but the pages dell has on all my DELLS called Acoustics seems missing on the R9 (toy grade product?)

all fan operated dells show the DB noise spec, at all loads. (CTO matrix and noise in DB) not found by me.

a PC , any PC that can do AAA games, can burn power at 200watts or more inside the case, this is the law of physics (and entropy) it wastes heat , (power) that heat gaming must be expelled, or the chips overheat and die or die faster, than normal. heat is the #1 cause of electronics failure and lower life spans (flooding excluded and dropped)

rule #2 (intels) internal case temps must  be keeped at 35C temp or less. if not the fans will go ballast speeds.

if you get water cooling the heat move to outside of case, to  external cooler, some with fans others none(best case is move heat outside case, no pun)

but i can't hear yours, so....  all I can do is what is normal. ok?

I have PC here that runs 100w +300 watts, just inside case (cpu and dual GPU) 400 watts of deadly heat inside.

I run 3 fans in that case, with Hugh sized 120mm and slow turning type for low noise. and custom controller, (thermal) 

 some dell do have bum bios (bios does control the fans) and is buggy.  first upgrade that.

If you;d have built your own PC, that is all 100% programmable,  the fan curves are. (asus.com) win/win

post what is inside, use photos. actually take them and click photo Icon and upload it, via camera icon above.

please.

photos are like magic, no? (1000 words per photo in my life experience, oh gee that fan cable fell off ?) or shipping damages (omg common) the hEat sink LOOSE ,  c

and when the fans go fast,  look and all fans not just one see if only one fan speeds up or all do. ?

if one thing is too noisy tell the thing it is?

POST YOUR CTO, configuration to order, papers.

CPU, CASE,GPU, PSU. fans.

at least  4 fans are in most PCs that burn lots of power, that 1660ti,needs to be kept cool OK?

any fan that can suck cold room air (is it cool?)  to the case will help, from any angle or side is OK.

but as you'd expect if air cool flow, lands first on  that hot, GPU card all the better.

the DELL does not control the GPU card fan, only vbios in the card does. and some cards have software that allows you to change that. (rare) it is a 120watt card, (3d full gaming speeds and loads) wasted 120watts heat.

ever get your hand near a 100watt light bulb and feel all that heat, in such a small space,  same thing here.GPU

your job (or dells) is to get the heat out of the case. ( ive done vast PCs that run too hot in 30 + years)

a liquid cooled case, does this and moves the heat to a big water radiator, and must  then be cooled quietly.

now get this,  if you do water cooled ,  the fans can run slower due to the convective air flows on a huge radiator.

so the fans can stay off until the RAD hits say 50C. see? (and then makes noise)

lots of folks do complain on Alien-ware noise, it's not rare by any means.(folks posting that)

the reasons are clear.

• It's normal for your room temp , altitude  and running THAT GAME ,AAA, 3D FULL TILT.
• the PC has fan issues, (fans packed in lint or heat sinks super common, sure not day one new sure.
• The FIRMWARE IS no good (buggy) ask dell not me.
• The setting for AWCC are wrong. (only run the newest one)
• air flows blocked, by any means, even blocking vents, against a rug (bottom ) walls of some kind (side vents ) or a top vented case with say desk lamp base blocking that. or inside case baffles missing or fell lose.(never seen and R9 empty case me, so ... IDK where the vents are or  how big, I buy my own cases.
• never listen to marketing hype,  "ignore them", read the spec, oops it's MISSING dang! no DB noise spec at all on this toy PC. (games = toys so no spec,? IDK) but all my DELLS spec, noise, in  Acoustics spec. a matrix showing Noise and all Dells configurations (called CTO, configured top order)  NONE here sadly!~

google hits for noise, alienware is 1.6million  deep.  (read it not, or go mad) lets fix  yours. first.

do not lay blame yet, learn to find what fan is too load first post that and the answers go vastly shorter.

OK>?  (find noise  source)

if you want no fans use this.

look ma',  we DIY our  own PC easy with these. 100% dead silent, unless knocked over. LOL

2nd best, (200 to 400watts of heat gaming)

is external cooling tower with huge radiator inside and one huge slow fan (or push/pull)

all else makes more noise,  ok? and air cooled worse,  for sure small fans, use largest fans you can find

and run a fan controller, with thermal probe.

or DIY, do it yourself or pay a shop to build one, and save a bundle.? TOP PSU sold have dead fan until over 200watts, or pure heat tripped, buy one, be happy and not complain.

@Wyer @That's the fan that is causing me the noise

My thoughts on what to do with that fan

What to do with loud fans

@Wyer "This is the system I bought  https://www.littlewoods.com/alienware-aurora-r9-intelreg-coretrade-i7-9700-6gb-nvidia-geforce-gtx-16..."

Off topic, but couldn't help but comment on their holiday payment offer..OMG this is highway robbery, what kind of store is this? I'd boycott them out of principle just for taking advantage of people for Christmas over spending...

"Interest is calculated and compounded daily at a typical rate of 44.9% per annum for the delayed payment period and repayment period and is charged to your account at date of order as a lump sum."

I really regret buying this now, the fan goes into overdrive if I run anything remotely along the lines of a game.

The heat that then starts coming out of the system via the top, its awful.

1st impressions of my 1st AW system....never again.

I'm going to ask a really stupid question, 1 I already know the answer too but...

The PSU, the fan inside, this should be creating cool air as soon as its turn on, right?

The PSU fan is working fine, playing WoW atm and took off the side as the PC is heating up and its working as intended. The heat coming through the top of the graphics card isn't pleasent. Maybe the system is working as intended and its just cheap parts.

At what resolution and details you are running the games? 1660 Ti shouldn't have a problem handling 1080p with very high details.

@Anonymous  Can I just thank you for the time you have put into helping me. I really do appreciate it.

I feel really disheartened over this, I've wanted an AW for a long time and I thought I'd be pew pewing not QQ.

I have no issue with changing things around but I'm bit sausage fingered with larger upgrades.

I've download MSI Afterburner, I'm limiting the output of the GPU and the fan % on that.

Underclocking rather than overclocking. What a shambles.

Just need to sort out better CPU cooling.

What is also annoying the Graphcis card rec PSU wattage is 450 min, the PSU I have is 460.

I've been proper 'had off' & 'mugged'.