Dell Image Assist: Windows Licensing - OEM or VLA?

Content Last Updated: Jan, 28th 2025

Image Assist supports Windows Pro, Education, Enterprise, and LTSC.

Image Assist does not support other versions or IoT.

Dell PC Windows Licensing Summary:

• OEM Licenses: Windows Pro and Education. Included with Dell PCs.
• VLA Licenses: Enterprise and LTSC. Requires Microsoft Volume Licensing.

Licensing Methods:

• OEM: Digital Product Key (DPK) embedded in firmware. Use retail Windows ISO, install in VM, select “I don’t have product key” during setup, and choose OEM in Image Assist.
• Microsoft VLA: Requires customer intervention. Use Windows ISO from Microsoft VLSC, install in VM, add MAK or KMS key, and include it in Image Assist.

Microsoft Documentation Briefs:

• What's the difference between OEM, Retail and Volume Licenses?
• Windows desktop operating system license requirements
  
• Reimaging rights

Image Assist - List of helpful links & articles