OS installation - " Just a moment..." Looping for hours

So, I bought a Dell XPS 15 9550. When I switch it on, the Dell logo comes first and then, a blue screen with "Just a moment..." Written in the centre and above it a few doing going in circles. The OS is Windows 10, ssd drive.

It's been going on for hours, like 8 hours or so, and have also tried restarting it and  disabling the network adapters in  BIOS. Also there is no screen with an option to create an a local account or MS account. Please help. I was very excited to buy it, but it's been almost a day where I've been staring at the "Just a moment..." Screen. Thanks in advance.