mscardino
mscardino • Joined
About me
I learned to crawl in the mid 90's selling TCP/IP Software to DEC VAX's at Process Software. I cut my teeth doing sales, field communications, training and management for Rational Software (pre-IPO and when they just had Rose, SQA and ClearCase!) I learned to walk at IBM when Rational was acquired, where I learned all aspects of marketing from PR, branding, messaging, demand generation, partner marketing and much more. Then I gathered all that great experience and ran to EMC, where I have the privilege to work on the future of EMC Software on a dynamic team doing messaging, branding, and demand for ViPR, Atmos, and Centera.
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