Dell Inspiron 15 3000 series (3514)

Laptop was upgraded from WIN 8 to 10 several years ago.  Recently would not boot into Windows at turn on.  hardware tests (F12) showed a HDD failure and solution indicated was to replace the HDD (Toshiba MQ01ABF050).  Purchased a new exact replacement and installed it.  At turn on get message "internal hard disk drive not found".

 

Shut down and installed thumb drive with WIN 10.iso to boot laptop from thumb drive into Windows Setup.  Turn on, Click Install Now and setup starts and I select Custom Install and get to Where Do You Want to Install? and We could not find any drives.  To get a storage driver, click Load Driver.

 

Get "Select the driver to install" and a window asking me to insert the installation media containing the driver files, and then click OK.  I have nothing to install, what do I do next?

 

Could it be I have to format the drive?  How?