Price match question

Good day,

I would like to know what Dell's price match policy currently is?

A few years ago I purchased three 2405fpw monitors from the Dell site and was able to negotiate a discount.  in 2008 I purchased a 3008wfp and the sales person was able to bring the price down significantly from the listed price.  Then my brother purchased a 3011wfp and was also able to negotiate the price down a bit. 

This takes me to now, my 3008wfp has begun to have some issues and I want to replace it with a U3014 of the latest revision.  I've looked on Amazon and they have it for $1029 http://www.amazon.com/Dell-UltraSharp-30-Inch-PremierColor-Monitor/dp/B00C2RPW8O vs Dell Canada selling it for $1500 http://accessories.dell.com/sna/products/monitors/productdetail.aspx?c=ca&l=en&s=bsd&cs=cabsdt1&sku=225-4429

Like I did for all of my previous orders, I contacted Dell and asked them to price match.  The person in the chat room was very happy to help but needed manager approval to match.  Shortly after I receive a call from the Indian tech support telling me that Dell does not price match or negotiate on prices.  

I have found recent forum postings on other sites with people claiming to have had success negotiating, so either the person I spoke to is wrong about this or Dell has changed many years of sales practices that have made me happy to spend $1000's of dollars with them.  I have seen the monitor for sale for $700 in the past year so I know there is plenty of profit margin to dip into.  I asked the sales rep simply to match the Amazon price but he said it couldn't be done.  I would just purchase the monitor from Amazon but there is a recent firmware revision which fixes some issues and for now is only available directly from Dell.

I'm hoping someone can give me a hand, otherwise I think this will be the end of my hardware purchases from Dell.

Thanks!