Part of it is royalties (the technology is still new enough that the battery patent holders still have patents on the batteries). Part in the US is no doubt to cover the cost of legal obligations. The other issue is that because batteries aren't standardized, there's little in the way of production efficiency - at best no more than a few models use the same battery.
They charge what the market will pay. They have a pretty captive group of potential customers, and try to balance it between a price that will not drive away current customers but still take in as much profit as possible....
ejn63
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October 2nd, 2007 13:00
hrova
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October 2nd, 2007 22:00