Dell ImageAssist: Windows Licensing - OEM or VLA?

When creating a Dell ImageAssist image to send to the our factory for pre-loading your custom Windows installation – it’s necessary to configure your build environment with the appropriate Windows installation media & licensing model. The following article by Microsoft explains the differences in greater detail; Licensing Logic: What's the difference between OEM, Retail and Volume Licenses?

  • ImageAssist supports Windows Pro, Education, Enterprise & *LTSC. It does not support embedded (IoT) or retail Home versions.

*Windows 10 builds > ImageAssist Dynamic supports the current W10 build and two versions back, commonly referred to as N-2. For previous W10 builds (LTSC/B), drivers will be locked down to what was validated as working for the hardware being ordered.

  • PC’s purchased from Dell come with an “OEM” license for the version of Windows which it was purchased with.
  • OEM licenses are only supported for Pro and Education versions of Windows. Shipping an Enterprise or LTSC versions of Windows requires a Microsoft Volume License Agreement and installation media (more below).

OEM = Dell PCs have a Windows OEM license (Digital Product Key also known as Digital License or DPK) embedded in the firmware which matches the version of Windows it was purchased with. Using either Dell OEM installation media or Microsoft MCT media to build & capture an ImageAssist image will result in OEM activation using Microsoft’s digital entitlement process once connected to the internet. OEM license must use OEM or MCT Windows installation media for the image creation.

VLA = Dell PCs do not ship with VLA licensing unless the Windows installation and activation are provided by the customer. VLA license must use VLA Media for the image creation.


Compare Windows 10 Editions >


Microsoft Documentation Briefs: 

  • Reimaging rights
    Explains the rights that are granted to all Volume Licensing customers to copy software onto multiple devices from one standard image.


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