'Operating System not found' when installing new Windows and Hard Drive

I have a 4 year old Dell Studio 1558 After a year of warnings my Hard Drive finally crashed.

I was unable to make a system image, but have backed up my documents.

Purchased a compatible new Hard Drive and a new OS (Windows 7 Home and Student 2013 - previous was W7 Professional)

After installing my new hard drive, removed any USB etc, and inserted the CD and re booted it didn't work.

Entered into BIOS and changed the boot sequence with 'CD/DVD/CD-R Drive' as priority over 'Hard Drive'. No dice.

Pressed F12 on boot and manually selected 'CD/DVD/CD-R Drive'... still no dice.

The message I am getting for all three attempts is: [photo attached]

'Intel UNDI, PXE-@.1 (build 083)

Copyright (C) 1997-2000 Intel Corporation

This Product is covered by one or more of the following patents:

US5,307,459, US5,434,372, US5,732,094, US6,570,884, US6,115,776 and US6,327,625

Realtek PCIe GBE Family Controller Series v2.29 (06/30/09)

PE-E61 : Media test failure, check cable

PXE-M0F : Eciting PXE ROM.

Operating System not found'

The windows I bought was genuine and I purchased it today from a reputable store.

The rest of the computer is very good, Disk Drive works fine, playing games on it only yesterday.

I've done as much research as possible before posting on here and haven't managed to find any solutions - Any help would be greatly appreciated!

Cheers,

PJ