Alienware stuck in loop on startup

Hey all, I just ran into a new problem with my Aurora-R3 tower. After powering it on, it brings up the Alienware logo, boots the BIOS, then pauses before loading what appears to be a diagnostics screen where I can either test the memory, test the system, or exit the menu.

If I exit the menu, it just restarts and boots up the same menu. Running either test does nothing either and all tests are passing without issue, but I seem forever locked in this reoccurring cycle.

Anyone have any idea about this?