M15x - Windows Error Recovery?

> when i turn on my laptop it says windows error recovery and gives 2
> options one is to launch startup repair but brings you back to same
> page and the 2ed is to start up windows normally and yhat restarts the
> computer and brings you back to this page again

eventually if i keep pressing enter it goes to blue screen of death then restarts and the computer works but it happens a lot and i cant figure out why any help is appreciated