Prob with printer 1720dn in network connection

hi

I connect to my printer by network but it's seem that the printer have no ip (it's 0.0.0.0)

http://spacesst.com/2.jpg   < this is the problem i got , and try to resolve

http://spacesst.com/1.jpg   < this is the menu to reset the printer , i did it , no result , all the seting still the same

BTW: it's working using usb , does exist/have a way to reset the TCP/IP on the Printer ?

I try the UTILity to set the IP on the printer = not work >> well he find nothing ! no mater if using the MAC address of the printer

Does have a way to enable the DHCP or login to the printer or using the FQDN (fully qualified domain name)

thanks