Ads are coming...

The AI search engine Perplexity, backed by Jeff Bezos and other big-name investors, will start slipping ads in on search engine sites where users are most likely to click, “Related Searches", "People Also Ask", etc. 

Makes me wonder if they'll start intentionally 'downgrading' initial search results to get users to click those links and get a face full of advertising.

Sounds like Bezos doesn't already get enough of our money from Amazon, so he's grabbing for more...