M11x - There was an error while AlienFX Controller was communicating with the computer.

It has been just 2 weeks i have had my M11x and all of the sudden today when i started my laptop there is no keyboard backlighting , actually no lighting effect anywhere.

And this is the message i get from AlienFX:
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There was an error while AlienFX Controller was communicating with the computer. This might have been caused due to a problem with the hardware or the software.Try these solutions to correct the issue, in the following order:

- Try to enable AlienFX Controller again. Right-click on the AlienFX icon in the Windows notification area and select 'Enable Alienware AlienFX'.
- Shut down your computer and power it back on.

If neither of these solutions works, please contact Alienware technical support.
This error may also be caused if Alienware AlienFX software is installed on a computer without the proper hardware support for Alienware AlienFX.
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Is there any trick or reset for this or do i have a HW problem do you think?
Maybe someone have had the same problem and managed to solve this? (please do share how you did)

I Will call dell tomorrow also but i thought its worth asking as well.

Appreciate any tips i get. (i have also re-installed alienfx without any change)
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M11x SU7300 4GB DDR3 1GB M335GT 500GB HD 7200