Taboola
CUSTOMER STORIES Using AI to deliver relevant and precisely targeted content

Customer - Taboola
Industry - Media & Entertainment
Location - United States
Vision
Taboola, a leading content recommendation platform, works with digital publishers and advertisers to foster audience engagement and monetization. They drive business results by reaching people genuinely, effectively, and at the right moment.
Solution
Keeping up with the demands placed on Taboola requires extraordinary performance. They turned to Dell PowerEdge servers to run their AI solution to provide the scalability, automation and security together with the Integrated Dell Remote Access Controller (iDRAC) and ProSupport Plus.
Impact
Taboola serves up approximately four billion precisely targeted web pages to over 500 million unique users every day by utilizing more than 10,000 Dell PowerEdge servers. These servers provide massive amounts of high performance, scalable compute power.
“PowerEdge servers accelerate our AI innovations with extreme compute capabilities in a compact form factor.”
Ariel Pisetzky, VP of IT and Cybersecurity, Taboola

Taboola relies on Dell PowerEdge servers to harness AI for publishers and advertisers to power billions of engaging content recommendations on the web.
Business Results
Delivers up to 40 billion content recommendations to 1.5 billion unique users each month.
Enables 15,000 advertisers to precisely target prospects in a brand-safe environment.
Improved performance of 76% with every new generation of PowerEdge servers within the same footprint.
Provides a lower total cost of ownership compared to the public cloud or other alternatives.
Allows Taboola to manage more than 10,000 servers across multiple global data centers with a small staff.
How Taboola Leveraged Dell Technologies
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Dell PowerEdge Servers
Accelerate AI with innovative insights, simplified management and integrated security.
Integrated Dell Remote Access Controller (iDRAC)
Designed for local and remote management, helping IT admins deploy, update and monitor servers.
ProSupport Plus
Enterprise-class support that aligns with the complexity of your IT environment.