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Dell’s Price Match and Price Guarantee

Price Match (Before You Buy)

If you see a Dell product cheaper with another retailer before buying, call us on 0800 085 4961 and we'll price match. We’ll do the same with comparative products to our Inspiron range. Additionally, If the price of a product you've ordered drops on our site within 30 days of you buying it, give us a call or Chat Online and we'll refund the difference.

How To: Step-by-Step

  1. Step 1 :

    Find an eligible product you want Dell to price-match. Hold on to that product link.

  2. Step 2 :

    Contact a Dell sales expert by chat or call 0800 085 4878 and share the link.
    After we validate the lower price on the eligible product, your Dell sales expert will help you buy your new product at the matched price.

Dell Matches Prices for These Products

Dell Matches Prices for These Products



Dell computers, monitors, and accessories sold on retailer websites

We price-match Dell products sold on any of the retailer websites listed below. This includes:

  • Dell laptops and desktops with the same technical specifications as those on Dell.co.uk.
  • Dell monitors, accessories, or electronic items with an identical Manufacturer’s Part Number as those sold on Dell.co.uk.



Equivalent Apple, HP, or Lenovo computers

We price-match our Inspiron, XPS and Alienware laptops and desktops against any equivalent computer sold by Lenovo, HP, and Apple on their respective UK websites or on any of the retailer’s websites listed below.
To be considered an equivalent computer, it must match all the key technical specs of a comparable Dell computer.




Reduced price Dell products (within 30 days)
We price-match all products sold on Dell.co.uk that had a price reduction within 30 days of your purchase.

Retailer websites Dell will price-match:

•     Amazon.co.uk•     Currys.co.uk•    Very.co.uk
•     Apple.co.uk•     Tesco.com•    Littlewoods.co.uk
•     HP.co.uk•     Sainsburys.co.uk•    Overclockers.co.uk
•     Lenovo.co.uk•     Scan.co.uk•    Laptopsdirect.co.uk
•     Argos.co.uk•     Ebuyer.co.uk
•     Johnlewis.co.uk
•     Staples.co.uk
•     Acer.co.uk
•     Asus.co.uk
Key specs that must be comparable:

o    Operating System
o    Memory - Size (GB and/or Type (DDR4 RAM)
o    Hard disk drive capacity
o    Graphics solution (i.e. GPU)
o    Screen Size and Resolution
o    Touch capability
o    Processor
o    Build quality, Chassis width and materials (e.g. premium ultra-thin)
o    Mobile Broadband
o    Security Features
o    Keyboard (Backlit) 
o    Services

We do not price-match across significantly different product lines. For example, Dell would not match a competitor’s price for products with comparable tech specs in these three cases because we do not consider these equivalent product lines:
  • Dell XPS and Lenovo Yoga
  • Dell XPS 2-in-1 and HP Spectre
  • Alienware and HP Omen

What Dell Won’t Match

Dell will price-match up to five products per customer and the requested matched price will be the final price. Prices we will not match include:
• Any price from a paid membership club or paid loyalty program (for example, prices that require a club or loyalty card that is associated with a membership fee). Clubs and programs include, but are not limited to, Costco and Makro.
• Any price based on rebates, coupons, financing offers, errors, bundling of products or services, gift cards, or gift card offers.
• Any marketplace webpage at which an order is fulfilled by a third party rather than the owner/operator of the retail website (for example, Amazon Marketplace).
•Any special prices or conditions such as limited quantity, deal-of-the-day, flash sales, clearance, closeout sales, discontinued products, or special seasonal prices.
• Any Dell outlet price.
• Any customizable configurations or Dell specialty products including enterprise products, Latitude, Vostro, OptiPlex, Precision, and Dell Storage and Networking products.
• Any prices not advertised on one of the qualifying retailer’s websites.
• “In-store only” prices.
• Any product purchase intended for resale.
• Any lower-priced offer for a product that is out of stock or requires a wait to fulfill. The product must be in stock and immediately available.
• Any price in combination with other promotions, discounts, or qualified purchase programs such as those for students, public servants, and Dell VIPs.

Dell 30-Day Price Guarantee

Shop with confidence and don’t worry about missing out on the best price. If you see a lower price on Dell.co.uk for a product you bought from Dell in the 30 days after your purchase, we will refund the difference.
  1. Step 1 :

    Find the same product you purchased on Dell.co.uk within 30 days of the invoice date. Hold on to that product link.

  2. Step 2 :

    Go to our Order Support portal to share the link with a customer care agent. After your customer care agent validates the lower price on the product you bought, we will refund you the difference between the two prices.

Price Guarantee offer restrictions

  • The maximum purchase amount on Dell’s Price Guarantee program is £10,000.
  • Dell’s Price Guarantee is valid for 30 days from the date of purchase from Dell or Dell.co.uk only. It applies only to identical products sold on Dell.co.uk. It is limited to five product refunds per customer.
  • Price Guarantee does not apply to marketplace resellers, financing offers, gift card offers, bundles, free items, customizable configurations, Dell specialty products, pricing errors, service and installation offers, items advertised as limited quantity, out-of-stock items, clearance, or outlet products.
  • Price Guarantee also does not apply to Dell’s VIP Purchase Program offers, coupons, rebates, or rewards.

Price Match and Price Guarantee FAQs

If you find a lower price on a qualifying retailers’ UK website with available stock (and the item is not limited quantity), contact a sales expert by chat or call 0800 085 4878. Share the product link so they may validate the offer. Once they have confirmed that it meets the requirements of the program, they will assist you to complete the purchase.
Our Price Match program should be used prior to a purchase from Dell.co.uk. If you see a Dell product cheaper on a qualifying retailers’ UK website, we will match the price. Also, Dell will price-match its Inspiron laptops and desktops against an equivalent computer (matching tech specs) sold by Lenovo, HP, and Apple on their respective UK websites or on a retailer’s website listed above.

Dell’s Price Guarantee program ensures that if the price of a product you bought from Dell.co.uk drops in the 30 days after your purchase, we will refund the difference. Please see Price Guarantee Offer Restrictions above for more information.
After a sales agent validates the cheaper price you provided, the agent will assist you to complete the purchase at the new lower price. No rebates, credits, pre-paid gift cards, or other gimmicks – we make it simple and easy!
At this time, we do not offer automatic price-matching online. Please contact a sales expert by chat or call 0800 085 4878.
Dell will price-match up to five products per customer in a single purchase. The maximum purchase amount cannot exceed £10,000. Products intended for resale are not eligible under the Price Match program.
No, Price Match cannot be used in combination with coupons or any member purchase program discounts.
Yes, Dell’s standard return policy still applies (excluding certain products that are still not eligible for return at this time). See: Right to cancel and Easy returns.
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