• CUSTOMER STORY

    Topgolf Entertainment Group

    • Topgolf has transformed the driving range into an immersive digital guest experience

    • Creating moments that bring people together at the intersection of technology and hospitality has driven Topgolf to the top of the sports-entertainment industry. The company has revolutionized golf for guests of all skill levels at its facilities worldwide, incorporating ball tracing with in-bay, high-definition interactive video gaming, plus responsive food and beverage service. Working with Dell Technologies experts and using Dell hyperconverged infrastructure, Topgolf operates possibly the world’s most unique application of virtual desktop infrastructure (VDI) to reliably and securely deliver personalized, engaging and memorable guest experiences that keep them coming back.

    • We found much more than a technology vendor in Dell Technologies; we found a strategic innovation partner.

      Andrew Macaulay, Chief Technology Officer, Topgolf Entertainment Group
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    • Topgolf’s data innovation drives global success

      The foundation of innovative technology and real-time data analysis enables Topgolf to transform golf into an immersive digital experience that’s fun and memorable for guests of all ages and skill levels.

    • A tech company disguised as an entertainment venue

      At its core, Topgolf is a technology company that makes golf accessible to all skill levels and offers guests memorable experiences – with technology solutions supporting more than 70 sites worldwide.

    • All-in-one delivery of "moments that matter"

      Topgolf standardized Dell HCI/VDI technology stack enables each site’s operations — the HDTV displays in each of its guest bays, 3D game delivery, and food and beverage service — and is supported globally.

    • Customer: Topgolf Entertainment Group
      Industry: Sports & Recreation
      Location: United States

      • Integrations

      • Hyperconverged Infrastructure
        Compact, all-in-one platform for reliable operation and easy management.

      • Virtual Desktop Infrastructure
        Centralized endpoint management for efficiency and security.


    • This company participates in the Dell Technologies Customer Advocacy Program.