Program and User Structure
A Dell Rewards account is a 1:1 account-to-user relationship, in which the email address is the account holder identifier and ties to a single user. Dell Rewards benefits cannot be shared with or transferred to another account.

Eligibility and Participation Requirements

a) Dell Rewards Program 
The Dell Rewards Program and associated benefits are available only to individuals who meet the criteria for Dell Rewards Program membership as defined by Dell below. To qualify for the Dell Rewards Program and benefits, you must be a “Consumer,” defined as an individual purchasing for personal or household use, or a representative of a Small Business purchasing for its own internal operations and use. Account classification as Small Business is determined by Dell in its sole discretion. The following categories are ineligible for Dell Rewards Program membership:
1. Minors, as defined by applicable law in your jurisdiction of residence
2. Representatives of entities that are not Small Businesses
3. Public-sector customers
4. Resellers

b) If Dell determines that you fall into one of the above ineligible categories or that you have violated these Terms, your membership may be suspended pending further investigation, and you will not receive any benefits or rewards related to the Program until resolved. If Dell, after appropriate investigation, cancels your membership due to a violation of these Terms or other actual or reasonably suspected misconduct or fraud, Dell reserves the right to invalidate any Program benefits earned prior to termination. Dell further reserves the right to deny or cancel membership to any customer for any reasonable cause.

c) To obtain the benefits of the Program, you must maintain a My Account. There is no charge to establish or keep a My Account. If you don’t already have a My Account, an account will be created for you when you register for the Program. You must be logged into your My Account to earn or redeem rewards. With membership in the Program, you will earn points on qualifying purchases and gain access to member-only benefits and special offers. 

d) As a Program member, you will receive communications necessary to operate the Program, including communications regarding your points balance, rewards expiration, account status, security notices, and Program updates.

e) Dell may also send you promotional communications related to Program benefits or Dell products, such as exclusive deals or promotional offers. You may manage your preferences for such communications, including withdrawing any consent you may have provided or opting out of communications, at any time without affecting your participation in the Program.

f) Where required by law, including Canada’s Anti-Spam Legislation (CASL), Dell will send you promotional electronic communications only where Dell has your express consent or valid implied consent (such as an existing business relationship), consistent with applicable consent requirements and subject to your individual user preferences. Each such message will identify Dell as the sender and provide Dell’s contact information, and Dell will action any unsubscribe request within 10 business days at no cost to you.

g) Accordingly, communications may be sent at the individual My Account level for Dell Rewards members Your My Account is where you will receive information about your rewards, including your current rewards balance and rewards expiration dates, Program updates, and opportunities to redeem rewards. Your My Account must remain updated with a valid email address, and you acknowledge that Dell may communicate with you via your profile contact information. If you participate in the Program, Dell will collect, use, and disclose your name, contact information, and transaction history to administer and provide the Program, as described in the “Personal Information and Privacy” section below and Dell’s Privacy Statement. You are responsible for maintaining the security of your My Account and My Account password. This Program is a location-based program. If you decide to participate in the Dell Rewards Program in more than one location where the program is offered, you must have or create a separate My Account for each such location using a different email address for each My Account and agree to the applicable terms and conditions for each location.

Personal Information and Privacy

Dell collects and uses personal information about you — including your name, contact information, and transaction and purchase history — to administer and operate the Program (for example, to calculate and issue your Rewards Points and Special Offers), to communicate with you about your account and rewards, and to detect and prevent fraud or misuse of the Program. This information is non-sensitive: the Program does not collect financial account or payment card details beyond what is necessary to process your transactions, health information, government-issued identification numbers, or biometric information. Dell’s broader collection, use, and disclosure of personal information, including disclosures to service providers and any cross-border transfers, is described in Dell’s Privacy Statement.

Notwithstanding the non-sensitive nature of this information, Canadian privacy regulators have found that using loyalty program members’ purchasing habits and preferences to build a personalized profile can warrant a heightened, opt-in form of consent. Accordingly, before Dell uses your transaction or purchase history to build a personalized profile of your interests, or to select Special Offers, member-only benefits, or other Program offers targeted to you based on that profile, Dell will obtain your express, opt-in consent. You may withdraw this consent at any time by managing your preferences in My Account, and you will still be able to participate in the Program and earn and redeem Rewards Points on a non-personalized basis.

Dell retains Program-related personal information only as long as necessary for the purposes described above. When your Dell Rewards membership is cancelled or your account becomes permanently inactive, Dell will delete or anonymize your Program-related personal information in accordance with Dell’s Privacy Statement, except where Dell is permitted or required by law to retain it for a longer period.

You may request access to, or correction of, your personal information, or raise a privacy-related concern or complaint, by contacting Dell’s Chief Privacy Officer as described in Dell’s Privacy Statement.

Because the Program involves only non-sensitive personal information, the risk of harm from a security incident affecting Program data is correspondingly limited. Dell will nonetheless comply with applicable Canadian breach notification and reporting requirements, as described in Dell’s Privacy Statement.

Communications and Preference Management
Communications related to the Program fall into the following categories:
1. Program and Account Communications (Required for program participation): Communications necessary to administer the Program.

2. Rewards Promotional Communications (Optional): Communications related to promotional offers or incentives.

3. General Dell Marketing Communications (Optional): Communications unrelated to the Program.

Opting out of optional promotional communications will not affect your ability to participate in the Program or receive Program benefits.

For Dell Rewards Members, you may manage your preferences for such communications, including withdrawing any consent you may have provided or opting out of marketing communications, at any time without affecting your participation in the Program.

Program Participation Cancelation and Updates
Program participation is always voluntary.  

1. If you want to deactivate your Dell Rewards membership, click here. You will forfeit all rewards currently in your account.

Individual Account Transfer and Discretionary Program Transfer Policies

Dell Rewards accounts are unique to individual email addresses and cannot be combined or transferred. 

Earning Dell Rewards Points for the Dell Rewards Program

As a member of Dell Rewards, you are eligible to earn rewards in a variety of ways, including by shopping directly with Dell at www.Dell.com/en-ca or via phone with a Dell representative at 1-888-749-0292, engaging with select Dell content, and other methods that may be communicated by Dell from time to time. Rewards are issued in the form of points (“Rewards”, “Rewards Points”, or “Points”) which are typically deposited into your My Account within 30 days after they are earned.

You can receive up to 9% of the Dell product purchase price before tax in Rewards Points per transaction for purchases made in the Canada online Dell Store at www.Dell.com/en-ca. Base Rewards value is 3% back but may increase or decrease at the discretion of Dell and its representatives.  Rewards may not be issued on select products.  Rewards Points can be applied directly at checkout and can be combined with other types of qualifying payment methods. Rewards represent a transaction credit which can be applied against future purchases on www.Dell.com/en-ca (excluding Dell Outlet purchases, Dell Premier page orders and select third-party products). The total amount of rewards that can be earned each Dell fiscal year shall not exceed CAD $20,000 in rewards.  The Dell fiscal calendar begins in February.  Dell Rewards Points can be earned in the following ways:

1. Purchases from Dell. Points can be earned on most purchases made directly from Dell(excluding Dell Outlet purchases, Dell Premier page or store orders, products and services purchased for resale, service contract renewal orders, subscription recurring billing purchases, select third-party products, and other exclusions as determined and communicated by Dell). The total number of Points available per product purchased varies. Not all products are eligible for Rewards Points, and some products may earn extra points.

2. Engagement with Dell. Rewards can also be earned through various methods of engagement with selected Dell content, such as logging in to your My Account, responding to Dell surveys or opting-in to Dell marketing communications. Dell may place limits on the number of times you may earn rewards for such engagements (e.g., members only earn rewards for one My Account login per week). Dell may choose when to make such engagement opportunities available.

Certain orders are not eligible for Dell Rewards, including but not limited to orders placed by resellers or other third parties, orders resulting from fraud, and purchases made via a Dell sales representative using a Premier Rewards account. Dell reserves the right to add, modify or discontinue any Rewards Points earning opportunities any time in its sole discretion. 

Dell Rewards Points Expiration

If you do not earn or redeem any Rewards Points for 12 consecutive months, your account will be considered inactive. Rewards Points associated with an inactive account will expire 1 day after the account becomes inactive, at 11:59 PM Pacific Time (PT). 

Dell may send you monthly notices if your account is approaching inactive status. Such notices may include the date on which your Rewards Points will expire if your account is considered inactive. However, it is your responsibility to keep track of your Rewards Points and scheduled expiration dates. An inactivity notice specifying the date of Points expiry will be sent at least 30 days, but not more than 60 days, before the date of expiration. Rewards Points can only be redeemed before their expiration date, and expired points cannot be reinstated.

Redeeming Dell Rewards 

Members may redeem Rewards Points as they checkout (must be logged into My Account), or with a Dell sales representative before the applicable expiration date. Rewards may not be redeemed on select products. Rewards Points can be used or redeemed in a variety of ways, including:

• Future Purchases. Dell Rewards Points can be redeemed towards purchases on www.Dell.com/en-ca  (excluding Dell Outlet purchases, Dell Premier Page purchases, Channel Partner purchases, and select third-party products). 

• Special Offers. Dell may offer members the opportunity to redeem Points for special offers (“Special Offers”) on specific products, including from Dell partners. Special Offers may represent discount coupons, rewards accelerators (Rewards Points are worth more when redeemed on select offers), or issuance bonuses or increases toward future purchases. Special Offers may be presented to all members or to select members based on expressed interests or level of engagement in the Program. Any selection of Special Offers based on your purchase or transaction history is subject to the consent requirements described in the “Personal Information and Privacy” section above. Special Offers will be subject to terms and limitations communicated with the offer.

• Games. Dell may also offer the opportunity to use Points to play games, including for a chance to win prizes.

Rewards Points and Special Offers are issued on a promotional basis as part of the Program and have no cash value. They cannot be purchased and cannot be redeemed, in whole or in part, for actual money, transferred to third parties or combined with any third-party Rewards Points. Rewards Points and Special Offers cannot be used in conjunction with other Dell promotions unless explicitly stated otherwise in the promotional terms.

Returned or cancelled purchases will be refunded according to the way they were paid. Any portion of the purchase using Rewards will be automatically returned to the member’s Rewards balance. The value of any Special Offers will need to be returned manually. Members should contact Customer Care at 1-888-749-0292 or their sales representative to have the Special Offer value applied to their replacement order or corresponding points returned to their Rewards Points balance.

If you return a purchase for which you earned Dell Rewards, one of the following will apply:
• Rewards not yet spent: The Dell Rewards earned from the returned purchase will be removed from your Dell Rewards balance.
• Rewards already spent: Your refund or credit will be reduced by the value of the Dell Rewards you've already spent.

Example:
1. You purchase a laptop for $1,000 and earn $30 in Dell Rewards.
2. You later spend $25 in Dell Rewards on a second purchase.
3. You then return the $1000 laptop. 
4. Because you've already spent the Dell Rewards you earned, your refund for the returned laptop will be $975 ($1,000 minus the $25 in Dell Rewards spent).

Additional Program Benefits

In addition to being eligible for Rewards Points, Program members may receive access to member-only offers (conditions may apply) and other benefits from time to time, such as events, exclusive content, and member-only discounts. These may be limited-time offers and/or targeted based on your expressed interests or level of engagement in the Program. Any targeting based on your purchase or transaction history is subject to the consent requirements described in the “Personal Information and Privacy” section above.

Membership Cancellation

To cancel your Dell Rewards membership, log in to your My Account, navigate to Privacy > Deactivate Dell Rewards. You will be able to opt out of the Dell Rewards program on this page. Once your account is canceled, you will no longer earn Rewards Points on future purchases, and access to other Program benefits will be removed. Dell will delete or anonymize the personal information associated with your account in accordance with the retention practices described in the “Personal Information and Privacy” section above, except where Dell is required or permitted by law to retain such information for a longer period. If you cancel your Dell Rewards membership in error, you can recover your Dell Rewards Account by clicking any Dell Rewards “Join for Free” link on www.Dell.com/en-ca and re-registering for the Program using the same email address you were previously enrolled with. Any Rewards still tied to your account will have maintained their previous expiration dates.

Limitation of Liability

To the maximum extent permitted by applicable law, Dell will not be liable for any indirect, consequential, exemplary, incidental, or punitive damages, including lost profits, even if Dell has been advised of the possibility of such damages. To the maximum extent permitted by applicable law, DELL’S TOTAL LIABILITY IN ANY DISPUTE ARISING OUT OF OR RELATED TO THE PROGRAM WILL BE CAPPED AT THE TOTAL AMOUNT YOU SPENT ON ELIGIBLE DELL ORDERS AS A PROGRAM MEMBER IN THE 12 MONTHS IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. 

Miscellaneous
• These Terms do not create any legal relationship between you and Dell.
• Dell’s failure to enforce a right does not mean that Dell has waived that right.
• Dell may assign its rights under these Terms, but you may not do so.
• These Terms, in addition to any other Dell terms you agree to in connection with your purchases or offers you accept, comprise the entire agreement between Dell and you about your participation in the Program.
• Dell is not responsible or liable for any technical, hardware, software, server, website, or other failures outside Dell’s control that prevent you from participating in the Program.
• Dell is not responsible or liable for any technical or other failures which result in additional Rewards Points being added to your My Account in error, and Dell shall have the right to remove such Rewards Points from your My Account at any time and without notice. In the event any purchases are made using such Rewards Points, Dell shall not be liable to honor such purchases.

Governing Law and Jurisdiction

This Program and these Terms will be governed by and construed in accordance with the laws of the Province of Ontario, and the laws of Canada applicable therein. To the extent permitted by law, the applicable courts located in Ontario will have exclusive jurisdiction for any disputes. You agree to submit to the personal jurisdiction of the applicable courts located in Toronto, Ontario, and agree to waive any and all objections to the exercise of jurisdiction over the parties by those courts and to venue in those courts. Nothing in these Terms restricts a consumer’s right to bring a claim in any forum where such right cannot be waived under applicable consumer protection laws.

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