Trackman

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CUSTOMER STORIES Redefining global indoor golf simulations with high-performance AI PCs

Trackman Company Logo
Customer - Trackman

Industry - Sports & Recreation

Location - Denmark

Vision

As golf expands beyond traditional greens to include tech-enabled experiences, Trackman faces the challenge of scaling its simulator platform to support more than 50,000 bays. Trackman aims to deliver unparalleled accuracy and uptime across its expansive, innovative platform.

Solution

To meet growing demand, Trackman selected Dell Technologies’ OEM Solutions, deploying Dell Pro Precision workstations with NVIDIA® GPUs. TechDirect ensures streamlined operations, while ProSupport offers critical global reliability. This tech backbone enables non-stop, high-fidelity simulation experiences for golfers worldwide.

Impact

Fast, accurate golf simulations are now available to players, delivering a more immersive experience. Facilities operate 24/7 with zero downtime, providing a reliable environment for operators and golfers while supporting Trackman’s global growth and high customer satisfaction.

"Together with Dell Technologies we can scale the platform from 50,000 simulators globally, working every day, every hour to a hundred thousand, 500,000 and so on."

Nikolaj Jørgensen, Vice Chief Executive Officer, Trackman
Trackman Video
As millions more tee up each year, Trackman’s collaboration with Dell Technologies OEM solutions and NVIDIA bridges patented Doppler radar technology with advanced AI workstations to bring golf's explosive growth to a broader audience - making every simulation experience more immersive than ever before.

Business Results

Scaling a global platform of 50,000+ active simulator bays, with many located in commercial facilities.
Delivers real-time ball and club tracking approximately 150 golf shots per second across the global network.
Achieves near-100% GPU utilization by shifting workloads between tracking and rendering.