Experience Design Group

Experience Design Group


Breaking the pattern of what’s always been – and creating the unexpected



The Experience Design Group not only imagines new products, solutions, and technologies – we build them and bring them to life. We're innovating designs that drive human progress for a better tomorrow. We're a dynamic team of talented creatives from all over the world, working together to develop amazing solutions that put smiles on our customers' faces. Focused, determined, and driven, we're passionate about boldly pushing boundaries and revolutionizing designs and experiences. The group works to transform and modernize designs and experiences for hardware, software, packaging, and next-generation future products.

EDG Studio Locations

Our diverse organization has design studios all over the globe. Hover over the map hot spots below to see the locations.
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Explore Our Future Work

Browse the videos below to see the variety of projects our team is working on.
Edge to Core to Cloud
Edge to Core to Cloud

Edge to Core to Cloud

See how the data center automates and manages sophisticated experiences in education, healthcare and transportation.
Nike Augmented Reality
View how next-generation intuitive tools enable Nike footwear designers to innovate faster and be more productive.

Nike Augmented Reality

View how next-generation intuitive tools enable Nike footwear designers to innovate faster and be more productive.
Visual Thinking
Watch how emerging technologies make the inception, planning and development of a project come to life in more natural ways.

Visual Thinking

Watch how emerging technologies make the inception, planning and development of a project come to life in more natural ways.
Creative
Find out how a game team brings a new concept to life by leveraging the global creative community and using innovative design tools.

Creative

Find out how a game team brings a new concept to life by leveraging the global creative community and using innovative design tools.
Education
Explore how technology helps students discover their own path, while helping them find and master subjects that are most appealing.

Education

Explore how technology helps students discover their own path, while helping them find and master subjects that are most appealing.
Finance
Learn how a company and a customer discover each other to create a new business opportunity utilizing smart spaces and services.

Finance

Learn how a company and a customer discover each other to create a new business opportunity utilizing smart spaces and services.
Healthcare
Discover how continuous monitoring and big data analytics help people avoid health risks through lifestyle choices and personalized services.

Healthcare

Discover how continuous monitoring and big data analytics help people avoid health risks through lifestyle choices and personalized services.
Gaming
Take a look at a future vision for immersive gaming - where players can travel to a new dimension and take their game to the next level.

Gaming

Take a look at a future vision for immersive gaming - where players can travel to a new dimension and take their game to the next level.

Design & Innovation Awards

Our award-winning product designs have scooped accolades from a multitude of venues, including the ones below.
Good Design
Reddot
Singapore Good Design
IF

Questions?

The Experience Design Group is a unique and passionate global team and business partner. We are united in our purpose to modernize, transform and reimagine experiences and solutions that drive human progress to deliver a better tomorrow.
The Dell design team works to make the complex simple. We drive revolutionary ideas to inspire the future of products, solutions, and technologies. As a team, we imagine, research, experiment, validate, rethink, refine, scrutinize, and ultimately deliver.
Justin Lyles is Senior Vice President, leading the Experience Design Group for Dell’s Client Solutions Group. As SVP of EDG, Justin is responsible for the design and innovation of hardware and software experiences across Dell’s product portfolio, including CMF, packaging, UX, UI, and advanced solutions. Justin holds numerous patents and his work has been recognized with multiple design awards including Good, iF, Red Dot, IDEA, K-Design, Spark, and others.