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Transform Retail with AI Innovation

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The retail industry is undergoing a rapid transformation, driven by advanced technologies like AI, edge computing, and data analytics. These innovations are enabling retailers to deliver personalized customer experiences, optimize operations, and reduce costs while staying competitive in a fast-evolving market.
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94%

reduction in operating costs with AI-driven tools

80%

of consumers expect personalized interactions

60%

of organizational data in retail is unknown or inaccessible

Industry trends shaping retail's future

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Personalization drives customer loyalty

Retailers are leveraging AI to deliver tailored experiences, meeting customer expectations for personalized interactions and offers.
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Frictionless shopping is the future

Seamless e-commerce and in-store experiences, powered by AI and edge computing, are redefining how customers shop.
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Data unlocks operational insights

Retailers are breaking down data silos to gain real-time insights, improving supply chain visibility and decision-making.
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Cybersecurity ensures trust

Protecting customer data and retail systems is critical as digital transformation accelerates across the industry.
Retail Goals
Retail Goals

Strategic goals for retail leaders

Enhance customer experiences

Deliver personalized, seamless shopping journeys with AI-driven insights and edge technologies.

Optimize inventory management

Use predictive analytics to reduce overstock, prevent shortages, and improve supply chain efficiency.

Strengthen cybersecurity defenses

Protect sensitive customer data and retail systems with robust security measures and zero-trust principles.

Reduce operational costs

Streamline processes and automate workflows to lower costs and improve efficiency across retail operations.

Boost workforce productivity

Equip teams with AI-enabled tools and modern devices to enhance efficiency and decision-making.

Drive revenue growth

Leverage dynamic pricing, cross-selling, and real-time insights to maximize profitability and customer satisfaction.

The Dell Advantage

Dell Technologies empowers retailers with secure, scalable, and innovative solutions to optimize operations, enhance customer experiences, and drive meaningful outcomes.

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45

of the NRF Top 50 retailers deploy Dell Technologies solutions
AI-driven tools from Dell streamline retail operations, reducing costs, improving efficiency, and enabling smarter workflows.

90%

of top 10 retailers rely on Dell storage
Dell solutions enable tailored shopping experiences by leveraging AI and analytics to meet customer expectations.

82%

of top retailers rely on Dell
Dell provides end-to-end solutions trusted by leading global retailers to enhance operations and customer satisfaction.

Innovate with Us

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A track record of excellence

Leverage our market-leading position in retail infrastructure that shows the way in AI.
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Simplified retail environments

Dell experts enable retailers to combine existing operational technologies with new IT solutions to improve the customer experience, drive revenue and reduce cost.
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An unrivaled partner ecosystem

Deliver secure, open, and trusted retail solutions with our specialized partners.
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Dell Technologies delivers advanced solutions for the retail industry

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Dell PowerEdge Servers

Scalable, AI-optimized servers enable real-time analytics, personalized shopping experiences, and secure retail operations.
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Dell PowerMax Storage

High-performance storage solutions deliver faster data processing and real-time insights for inventory and customer analytics.
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Dell NativeEdge

Simplify edge operations with centralized management and multicloud orchestration, enabling smarter, connected retail environments.
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Dell PowerProtect Cyber Recovery

Protect critical retail data with air-gapped recovery systems, ensuring resilience against cyber threats and operational disruptions.
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Dell AI Factory

Build and deploy AI applications to enhance customer experiences, automate inventory management, and optimize retail decision-making.
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Dell Retail Point of Sale Solutions

End-to-end POS solutions integrate seamlessly with retail systems, enabling frictionless transactions and enhanced customer service.
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Frequently asked questions

Dell Technologies AI-driven tools and edge solutions enable retailers to deliver personalized shopping journeys, seamless transactions, and real-time insights. By leveraging advanced analytics and modern infrastructure, retailers can meet customer expectations and build loyalty.

Dell Technologies provides scalable, secure, and innovative solutions tailored to retail needs. With expertise in AI, edge computing, and data management, Dell empowers retailers to optimize operations, enhance customer experiences, and stay competitive in a rapidly evolving industry.

Dell Technologies predictive analytics and AI tools help retailers reduce overstock, prevent shortages, and improve supply chain efficiency. By analyzing historical sales data, seasonal trends, and external factors, Dell enables smarter inventory decisions and better resource allocation.

Dell Technologies modern infrastructure and automation tools streamline processes, reduce costs, and enhance decision-making for retailers. From edge computing to AI-driven insights, Dell helps retailers optimize workflows, improve productivity, and achieve operational excellence.

Dell NativeEdge simplifies edge operations with centralized management, enabling smarter, connected retail environments. It supports rapid deployment, multicloud orchestration, and secure management of diverse devices, helping retailers scale efficiently and securely.

Dell PowerProtect Cyber Recovery provides air-gapped recovery systems to protect critical data from cyber threats. By isolating backups and ensuring rapid recovery, it helps retailers maintain business continuity, meet compliance requirements, and safeguard customer trust.