Dell Software Innovation Takes Aim At ‘Real-World Problems’

Businesses need to better understand the data they produce and need confidence that their data is secure while gaining those insights.

The world is in a phase of accelerated innovation that will lead industries and individuals to become more connected, more tuned into the mountains of data at their disposal and primed to ignite “a new wave of innovation in companies like ours, and all of your companies,” according to Dell Technologies co-COO Jeff Clarke.

That means businesses large and small need to better understand what the data they produce is telling them and need confidence that their data and their systems are secure while gaining those insights.

Dell announced a slew of new solutions and software in Las Vegas this week at the first Dell Technologies World event held in-person since 2019, and Jeff’s keynote Tuesday focused on the launch of software designed with those goals in mind for the company’s storage portfolio.

“Our storage portfolio offers the broadest range of multi-cloud support for hyperscalers and DevOps orchestration platforms,” Jeff shared. And with more than 500 new software features across its PowerMax, PowerStore and PowerFlex lines, Dell is making its storage portfolio more adaptable while providing comprehensive cyber resiliency and flexibility for multi-cloud ecosystems.

First, though, Clarke was joined onstage by Rahul Tikoo, Dell Client Solutions Group senior vice president. Rahul walked through several Dell PC advancements using the Latitude 9330 as an example, and emphasizing collaboration, privacy and sustainability.

“We’re putting personal back into the personal computer,” Rahul said.

PC development only accelerated during the pandemic. “That’s how we’ve made it through the last 26 months,” Jeff explained. The PC is where many people experience tech, and it’s backed by infrastructure. Tuesday’s announcements focused on “a trifecta of storage driven innovation.”

Here’s the breakdown of key new storage advancements:


Next-gen PowerMax gets a new PowerMax OS 10 with more than 200 new features, including:

    • More intelligence and automation for an embedded AI engine that makes more 6B decisions a day to optimize performance and efficiency without the help of a storage admin.
    • Industry leading cybersecurity and resiliency.
    • Multi-factor authentication for management, continuous ransomware anomaly detection, a native air-gapped cyber vault, and unmatched scalability of 65 million immutable snapshots per array.
    • Multi-array smart provisioning and the industry’s only automated E2E NVMe/TCP deployment reducing setup time by up to 44 percent.
    • 4:1 Data Reduction Guarantee. Industry’s first compression for mainframe storage.
    • A new intelligent, NVMe scale-out architecture making Dell arrays twice as fast with 50 percent better response times.
    • Non-disruptive data-in-place upgrades.


The fastest-ramping new architecture in Dell’s history gets key advancements, including:

    • PowerStore OS 3.0 with new enhancements for data mobility, enterprise file, cybersecurity, VMware integrations and ecosystem automation. This seamless update of more than 120 new features is available to existing customers as an all-inclusive software update at no charge.
    • Mixed workload performance boost of up to 50 percent while increasing max capacity more than 60 percent.
    • Native replication for any workload – new products file and VMware vVols, as well as block.
    • Software only native metro sync in five clicks. No extra HW needed. Ideal for load balancing, disaster avoidance or migration for zero downtime vSphere environments.


The software-defined storage family promises big performance and scalability for bare metal, virtualized and modern cloud native containerized workloads. Key advancements include:

    • PowerFlex 4.0 with over 200 new features to modernize and expand multi-cloud possibilities while enhancing cyber resilience.
    • Support for file and block making PowerFlex the only software-defined infrastructure that supports bare metal, hypervisors, and file and block services on a single platform.
    • New automated lifecycle boosts productivity up to 95 percent across unified environments.
    • Cyber recovery software that protects and isolates mission critical data from ransomware and other sophisticated threats.

Still, all this technological advancement aimed at helping customers transform must be underpinned by what Clarke called a “developer-first mindset.” That’s something Dell CIO and Chief Digital Officer Jen Felch has spearheaded inside Dell.

She joined Jeff on stage to detail the effort to modernize Dell’s own IT for a developer-centric, multi-cloud world. “We had to step back and look at the developer experience,” Jen said. “They are the critical path to our transformation, not only for IT, but for the company.”

After taking the CIO role three years ago, she found that developers on her team were spending far too little time on tech tasks, and far too much on administrative work.

“We have an incredible team, and we have access to the world’s best technology,” she said. “We had to step back and look at our own processes.”

Jen explained that investment in people is key to success for IT teams. “Digital transformation doesn’t just happen,” she said. “People make it happen. The race and competition for talent is real. We all want to have great experiences at work. A great developer experience became critical.”

And by creating a better, more efficient environment for developers, her team created efficiencies for the company.

The right people with the right skills working in a flexible, efficient, supportive environment allow companies to tackle transformation efforts more completely with innovations like Dell’s Project Alpine, which was demonstrated by Caitlin Gordon, Dell Infrastructure Solutions Group vice president.

Clarke Patterson, senior director at data analytics powerhouse Snowflake, said the company’s partnership with Dell represents the first time on-prem datasets have been brought to Snowflake in the cloud, providing access to Snowflake without having to move data.

“There’s nothing more exciting and powerful than seeing our innovations make their way into the real world to solve customer problems and deliver better outcomes,” Jeff said. “And it’s a home run when our technology helps create new or reimagine industries.”

Matt Brown

About the Author: Matt Brown

Matt Brown is Dell Technologies senior managing editor. Before joining Dell in 2019, Matt was an award-winning journalist for various daily, and business publications. He lives in Connecticut with his wife, two children and a small dog.