Solid State Array Market Share: EMC Hits the Jackpot

In November 2013, we launched XtremIO into the market. In mid-2014, IDC validated that within the first seven months of availability, XtremIO had vaulted EMC to the #1 position in all flash array market share. In August 2014, Gartner named EMC a leader in the Magic Quadrant for Solid-State Arrays*.

Last Friday, Gartner published, “Market Analysis: SSD and Solid-State Arrays, Worldwide, 2014”** by Joseph Unsworth and John Monroe. EMC, propelled almost exclusively by XtremIO, ranked as the #1 vendor for revenue from shipments of SSAs with a notable lead of over 11 percentage points of market share ahead of the next vendor on the list.


XtremIO is the all-flash market’s real success story. Surprised, given that XtremIO entered a well-established market in late 2013?  Every vendor on Gartner’s market share list except for one was in the market long before XtremIO―and in a single year, XtremIO went from pre-launch to market share leader by a wide margin. XtremIO’s technology is transformative, not just in performance (which you should expect from any all-flash array), but in its architecture, which has enabled many breakthroughs in data center services, all made possible by purpose building XtremIO for random access media.  XtremIO wasn’t late to market — rather, it was first to market with a set of capabilities that nobody else has.

The single biggest use case for XtremIO is databases. Besides tremendous performance, the reason for this is that XtremIO is solving a long-standing problem with database-driven applications — namely managing the multitude of copies required throughout the application lifecycle for development, test, production, analytics, and reporting.  In the past (and on all other all-flash arrays) these copies are created through brute force techniques, they consume massive amounts of capacity, and they do not perform as well as the production copy. With XtremIO that all changes. Copies are instant, space-efficient and fully performant. Our customers develop their application code quicker and easier as a result.  And if they want to create more copies to further streamline their operations, XtremIO makes that simple, fast, and cost-effective.

It’s a fundamental shift in how the application workflow is enabled. It is only possible with XtremIO.  And don’t think for a second that it is limited to databases.  XtremIO is fast becoming the platform of choice for mixed workload consolidation.

Our customers running Oracle, SQL Server, SAP, SAS and Epic, as well as those powering their software dev/ops environments with XtremIO are taking advantage of these unique capabilities right now. They’ve realized that XtremIO’s technology has value far beyond $/GB — their investment pays off because they’re creating a competitive advantage in their businesses.

While Gartner showed XtremIO had 31.1% market share for 2014**, our momentum really built in the 3rd and 4th quarters.  By our own estimates, we believe we had 45% market share in Q4. And XtremIO is continuing to accelerate, propelled by 50% repeat business from existing customers in Q1’15. Once you try XtremIO, you’ll be hooked.

We fully expect to retain the #1 position in 2015 and never look back. Over 40% of Fortune 100 and Fortune 200 customers run XtremIO today. They’re using our technology to propel their businesses and drive innovation.  Organizations who haven’t yet looked at XtremIO are missing out on one of the best opportunities to improve data center operations to come along in a decade or more.

*Gartner, Magic Quadrant for Solid-State Arrays, Valdis Filks, Joseph Unsworth, Arun Chandrasekaran, 28 August 2014; ** Market Analysis: SSD and Solid-State Arrays, Worldwide, 2014, Joseph Unsworth, John Monroe, 01 May 2015.

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About the Author: Josh Goldstein