Improved Pricing for APEX Data Storage Services Available Now

New cost savings provide a higher ROI and availability to a larger segment of Dell customers.
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When was the last time you dug your own well for water? Do you manage a generator for your own power? What about setting up in-house switchboard operators or running a Private Branch Exchange (PBX) for your company phone system? Instead of building and managing these resources yourself, I’m guessing you probably utilize a utility grid and consume them on an as-needed basis, and you let the provider figure out how they will enable and support it.

Utility meter, similar to electicity meter for a house. This meter says it's measuring storage. Why should IT resources be handled differently?

APEX represents an evolution in the way Dell customers consume IT resources, and it’s based on an approach that should be familiar to all of us: the utility model.

Organizations are increasingly seeking the benefits of elastic scale, operating expense (OpEx) consumption and agile deployments for both on-premises and cloud adjacent infrastructure. As a technology provider responsible for delivering IT resources in an as-a-Service model, Dell must also become more agile to deliver the best possible experience for our partners and customers. This means continually assessing and refining offers across the APEX portfolio.

Introduced just under one year ago, and recently enhanced in January, APEX Data Storage Services is setting a new gold standard for Storage as-a-Service. Building upon Dell’s expertise in driving operational efficiency, over the past year we have worked diligently behind the scenes to optimize processes, fine-tune our supply chain and continually reassess cost structure.

In the spirit of the agility of APEX Data Storage Services, Dell is implementing significant improvements to its pricing structure – effective immediately – delivering as much as 70% savings to customers. This makes it even easier for a broader segment of our customers to enjoy the benefits of Storage as-a-Service, delivered by the number one provider of enterprise storage.¹

Furthermore, this new pricing is publicly available and completely transparent. Just visit the APEX Data Storage Services Online Pricing Calculator to calculate your monthly rate. In addition to this pricing reduction, we’re currently offering a 90-day money back program. APEX is all about offering you simplicity, agility and control, and if you aren’t satisfied with the service provided during the first 90 days of your initial subscription, you’ll receive a full refund without any questions asked. Reach out to your local sales team to find out more about this special promotion.

To learn more about APEX Data Storage Services, visit our APEX Storage page.

¹ IDC WW Quarterly Enterprise Storage Systems Tracker, 2021 Q3 historical release, December 7, 2021. Ranking by vendor revenue.

About the Author: Alyson Langon

Alyson Langon has over a decade of IT industry experience in Product Marketing at Dell Technologies. She earned a Bachelor’s Degree from American University and has an MBA from Boston College. Alyson currently leads the team responsible for developing messaging and driving marketing strategy for multicloud and as-a-Service offers in Dell’s APEX portfolio.
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