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We Are Direct2Dell

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I’ve read that a tree will mature much quicker from a twig or a cutting than from a seed. You can propagate something new and even stronger than the original – not unlike how a Baby Groot can grow up to save Star Lord’s team.

But, I’m not a horticulturist or even a comic book aficionado. What I am is Dell’s chief blogger and today I’m excited to officially welcome you to Direct2Dell.

dell emc stress ball on laptop keyboard

This blog builds on the legacy of Dell’s first blog, Direct2Dell, and merges the strength of content from three other blogs: EMC Pulse, EMC Reflections and Dell4Enterprise. That’s what got me thinking about growing something new from more than a seed, as well as a certain extraterrestrial, sentient tree-like creature.

Like blending Dell’s go-to-market strength with small business and mid-market customers, and EMC’s strength with large enterprises, makes Dell a market leader in many of the most important areas of the information technology market, bringing these three blogs together will make it easier for our readers to find the information they need, and to discover more that we have to offer.

Here, subject matter experts will share how we enable organizations to modernize, automate and transform their data center using industry-leading converged infrastructure, servers, storage and data protection technologies.

In fact, it’s already begun. We actually brought the new site to life before today’s official launch in order to work out any kinks and at least one high-profile online influencer has already begun sharing our posts:

Just as the launch of Direct2Dell more than 10 years ago signaled that we were committed to hosting unfiltered conversations on topics of interest to our customers, the official launch of Direct2Dell is our invitation for you to connect directly with us.

And I commit to do my best as Dell’s chief blogger to bring you interesting, unique news, stories and discussions on both Direct2Dell and Direct2Dell.

I’ll leave the tree growing to our friends at The Conversation Fund.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of Dell.com, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.
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