These Dell Rewards terms (the “Terms”) between you and Dell Corporation Limited, 1st & 2nd First Floor, One Creechurch Place, London EC3A 5AF (“Dell”) govern your participation in the Dell Rewards loyalty program (the “Program”) and set forth all rights, requirements, rules and conditions of your membership and participation in the Program. These Terms are in addition to any other Dell terms that you agree to in connection with your Dell purchases or use of other Dell services. By registering for and participating in the Program, you agree to these Terms, which Dell may update from time to time without prior notice. Dell reserves the right to modify or discontinue the Program at any time and for any reason and will use reasonable efforts to provide advance notice of any material changes to the Program via the Dell My Account and email.

Eligibility and Participation Requirements

The Dell Rewards Program and associated benefits are available only to individuals who meet the criteria for Program membership as defined by Dell in its sole discretion. To qualify for the Program and Program benefits, you must be a Consumer, defined as an individual customer purchasing for personal or household use, or a representative of a Small Business, defined as a commercial entity with up to ninety-nine (99) employees. The following categories are ineligible for Program membership:

1. Minors, as defined by applicable law in your jurisdiction of residence;
2. Entities with more than 99 employees;
3. Public customers;
4. Resellers.
   
   

If Dell determines that you fall into one of the above categories or that you have otherwise violated these Terms, your membership may be immediately terminated, and you will not receive any benefits or rewards related to the Program. If Dell cancels your membership due to a violation of these Terms or other actual or reasonably suspected misconduct, Dell reserves the right to invalidate any Program benefits earned prior to termination. Dell further reserves the right to deny membership to any individual Consumer or Small Business for any reason.
To obtain the benefits of the Program, you must maintain a Dell My Account. There is no charge to establish a My Account. If you don’t already have a My Account, an account will be created for you when you register for the Program. Your Dell My Account is where you will receive information about your rewards, including your current rewards balance and rewards expirations dates and other information, including Program updates and opportunities to redeem rewards. Your My Account must remain updated with a valid email address, and you acknowledge that Dell may communicate with you regarding updates to the Program and your rewards. You acknowledge that all data provided in connection with your My Account and the Program will be collected and used in accordance with Dell’s Privacy Statement. You are responsible for maintaining the security of your My Account and My Account password.

1. Program and Account Communications (Required for program participation): Communications necessary to administer the Program.
2. Rewards Promotional Communications (Optional): Communications related to promotional offers or incentives.
3. General Dell Marketing Communications (Optional): Communications unrelated to the Program.

Opting out of optional promotional communications will not affect your ability to participate in the Program or receive Program benefits.
For Dell Rewards Members, you may manage your preferences for such communications, including withdrawing any consent you may have provided or opting out of marketing communications, at any time without affecting your participation in the Program.

Program Participation Cancelation and Updates
Program participation is always voluntary.  

1. If you want to deactivate your Dell Rewards membership, click here. You will forfeit all rewards currently in your account.

Earning Rewards Points

As a member of the Program, you are eligible to earn rewards in a variety of ways, including by shopping directly with Dell on Dell.co.uk or via phone with a Dell representative at 0800-085-4878, engaging with select Dell content, and other methods that may be communicated by Dell from time to time. Rewards are issued in the form of Points (“Rewards Points” or “Points”) which are deposited into your My Account, typically within 30 days of being earned or when your order ships.

You can receive up to 3% of the Dell product purchase price in Rewards Points per transaction for purchases made in the UK online Dell Store at www.dell.co.uk.

Rewards Points earned are cumulative and once you reach 1,500 available Rewards Points, your Rewards Points can be converted into Dell Cash. Dell Cash represents discount coupons which can be applied against future purchases on Dell.co.uk with a total minimum balance value of £100 after Dell Cash (rewards) is applied (excluding Dell Outlet purchases and select third-party products). For example, if you have £30 Dell Cash to use against a Dell purchase, the final purchase balance must total at least £130 to use all £30 Dell Cash, (i.e. so that the minimum purchase balance is £100 after the Dell Cash has been applied). For every 1,500 Rewards Points earned, you will be eligible for £15 Dell Cash. Dell Cash is issued in £15 increments. The total amount of Rewards Points that can be earned within a 3-month period shall not exceed 187,500. Rewards Points can be earned in the following ways:

1. Purchases from Dell.
   Points can be earned on most purchases directly from Dell (excluding Dell Outlet purchases, select third party products and other exclusions as determined and communicated by Dell). The total number of Points available per product purchased varies. The number of Points that can be earned per product and total Points available per order total will be displayed on Dell.com shop pages and in cart and checkout. Not all products are eligible for Rewards Points, and some products may earn more points than others. 
   Dell Rewards points that can be earned as part of promotional offers in addition to the purchase price-based points may be credited directly to your Dell Rewards account without being separately shown in the checkout process. You can check the amount of Dell Rewards points you have earned at any time in your Dell Rewards account.
   
   
2. Engagement with Dell.
   Points can also be earned through various methods of engagement with selected Dell content, such as logging in to your My Account, responding to Dell surveys or opting-in to Dell marketing communications. Dell may place limits on the number of times you may earn Points for such engagement per month (e.g., Members only earn Points for one My Account login per month).
   
   Certain orders are not eligible for Rewards Points, including but not limited to those placed by resellers, third parties, or as the result of fraud. Outlet purchases do not qualify for Rewards Points. Dell reserves the right to add, modify or discontinue any Rewards Points earning opportunities any time in its sole discretion.

Rewards Points Expiration

Rewards Points will expire at 11:59 PM Greenwich Mean Time (GMT) on the last day of the 6th month following the month the purchase was made, treating rewards issued in different months using a FIFO (First-In, First-Out) method. This means that each month is considered a separate bucket, and all points earned during that month will expire on the last day of the 6th month after they were earned. 

For example, if you earn 100 points during the month of January (i.e. 1st January through to 31st January), these points will expire on July 31st of the same year. If you earn 200 points during the month of February, these points will expire on August 31st of the same year, and so on. 

Dell will send you notices reminding you of your rewards. It is your responsibility to keep track of your Rewards Points expiration dates. Please note that Rewards Points can only be redeemed before their expiration date, and expired points cannot be reinstated. Additionally, from time to time, Dell may offer special promotions that may have different Rewards Points expiration dates, which will be clearly communicated to you at the time of the promotion. These promotional expiration dates may differ from the standard expiration dates outlined above, and it is your responsibility to review and understand the terms and conditions of each promotion.