Yours is Designed for the Environment

This has been an exciting month at Dell, not only because we launched some new notebooks, desktops and workstations, but also because we made great progress toward our commitment to become the greenest technology company on the planet.

We expanded our ‘Plant a Tree for Me’ program to Europe, launched a global zero-carbon initiative and announced a new company policy that requires primary suppliers to report CO2 emissions data during the quarterly business review process. We also started a new dialogue with our customers to help us build the “greenest PC on the planet,” something you’ll be hearing more about in the coming weeks.

On Wednesday, Greenpeace International gave Dell high marks for ongoing environmental initiatives in its latest Green Electronics Guide. In the report, we rank ahead of our industry peers, based on our recycling and design for the environment programs. Take a look at the current Greenpeace rankings and let us know what you think.

With all the excitement surrounding our new products, we also wanted to point out a few environmentally-smart features:

  • LED Display: Customers who purchase the super thin 13.3” XPS M1330 notebook have the option of adding a WXGA (1280×800) light emitting diode (LED) backlight display, a state-of-the-art, environmentally-smart feature that’s halogen-free and uses up to 15 percent less energy compared to cathode fluorescent lamp displays.

Another new technology we’re committed to is solid state drives. They feature improved reliability and better performance than traditional hard drives overall. We support the technology on most comprehensive set of products in our industry, including the XPS M1330, the Latitude D430, 630 and 830 notebooks, and the Precision M4300.

  • Energy Star 4.0: Corporate customers who prefer the Latitude D430 and Precision M4300 can configure their systems to meet the Environmental Protection Agency’s (EPA) new Energy Star 4.0 standard. We’ve also added the Dell Precision 390, 490 and 690 to the list of Energy Star 4.0-compliant systems ahead of the EPA’s July 2007 deadline, giving customers the most comprehensive selection of Energy Star 4.0 products in the industry.

Our challenge to you: Keep the pressure on. Share your thoughts, ideas and comments. Visit Direct2Dell, IdeaStorm and DellEarth. Tell (or show) us how we can strengthen our partnership for a cleaner environment. We’ll not only listen…we’ll keep raising the stakes for our friends and competitors to join us along the way.

About the Author: David Lear

David Lear serves as the Vice President of Dell’s sustainability programs, and works to create long-term stakeholder value and opportunities by integrating economic, social, and environmental responsibility into Dell’s core business strategies. His team engages key stakeholders including customers, NGOs, regulators, industry groups, and agencies to collaborate on global policy and standards development. This includes managing strategic giving and community partnerships that demonstrate the enabling power of technology to drive both business and sustainability outcomes. David joined Dell in 2006 as Director of Product Safety and Environmental Affairs, responsible for the delivery of Dell global product compliance programs. Previously, Lear served in various roles in design and manufacturing in the Test & Measurement industry, where he specialized in the development of product technologies. David holds a BS in Chemistry and Biology from Missouri State University, and a MBA from the University of Indianapolis.