AMD and Alienware: Rockets’ Red Glare

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With Fourth of July around the corner, we know how we expect the day to end – a fantastic display of light and color, inspiring oohs and aahs with its awesome power and visceral thrill. In the spirit of Uncle Sam, we’re pleased to tip our red, white & blue top hat to AMD, which makes a big bang with today’s launch of Radeon™ RX 480 featuring Polaris architecture.

Designed for both the PC gamers and VR troopers, the Radeon RX 480 is the most powerful graphics card in AMD’s Polaris line. Its revolutionary FinFET 14 technology allows it to operate efficiently and intelligently, with low power requirements and cool, quiet operation – delivering exceptionally smooth gameplay. And just like Fourth of July fireworks with their stunning and expansive visuals, you can expect premium VR experiences with Radeon RX 480, a fourth-generation card that’s been hyper-optimized for the future of gaming.

Buy the new card now and you’re on your way to transforming all of your gaming experiences through the Alienware Graphics Amplifier. If you’ve already bought your system, you’re in luck because our Graphics Amp is specifically designed for easy interior access to periodically upgrade your graphics card. With AMD’s Radeon RX 480, you can have light-up-the-sky VR for less than $450 ($199 Graphic Amp + $249 AMD RX 480 MSRP).

Just like it’s hard waiting all day for Fourth of July fireworks, we know you feel the same about getting the latest components into your rigs. After we’ve completed our rigorous validation process ensuring that all new elements meet the highest standards of quality, we’ll make the Radeon RX 480 available on Alienware desktops very soon.

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About the Author: Joe Olmsted

Joe Olmsted serves as the director of product management for Alienware products at Dell. In this role, Joe leads a team of people who define all products that carry the Alienware brand. Joe first joined Alienware in 2003 while Alienware was still a small business operated in Miami, FL. Joe first left his mark on the brand by bringing a series of living room focused PCs to market under the DHS moniker. Over eight of the next eleven years, Joe has been defining and developing nearly every type of product from Alienware including peripherals, desktops and notebooks. Prior to joining Alienware / Dell, Joe held various product marketing positions at Intel, NEC and was a co-founder in an online music startup. Joe now resides in Austin, Texas with his wife and daughter.
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