Dell Digital Way at the Forefront of Partner Experience Evolution

These days, just about everyone is embarked on some kind of Digital Transformation journey. What are the first things that come to mind when you hear that term? Cloud applications, mobility, artificial intelligence, and machine learning probably come to mind. Although technology innovations like these are accelerating progress at a rapid rate, the keys to driving lasting business transformation are rooted in traditional business practices.

Successful Digital Transformation initiatives have clear and accountable business ownership, agile collaboration with IT, a focus on policy simplification, process redesign and robust change management practices. Without this, the full value and opportunity of technology investment will never be realized.

At Dell Technologies, we embody this approach in a cohesive end-to-end strategy we’ve defined as the “Dell Digital Way.” It’s an ecosystem with an agile approach to the way we do business with our partners – prioritizing business needs, designing and deploying the right solutions with the best technology in the industry, and simplifying our policies and processes to create seamless end-to-end online experiences.

Delivering a Fast, Seamless and Intuitive Online Experience

This approach has enabled growth in our Channel business to deliver $52 billion in orders[1] in the 12 months leading up to Q4. For our Partners, we’ve been on a multi-year journey, listening to feedback and driving consistent progress quarter-over-quarter to make it easier for our Partners to do more business with us. View our recent Mid-Year Partner Update.

As we work to close out the year, we are poised to break through in 2020 with a compelling set of end-to-end capabilities that will help our Partners further capitalize on our Simple. Predictable. Profitable.™ value proposition.

  • Dynamic Deal Registration to quickly unlock both front-end and back-end profitability
  • Integrated Configuration and Pricing to sell across the Dell Technologies portfolio and get to a winning price fast
  • Predictable and Intuitive execution and administration of our Dell Technologies Partner Program

Join myself, Joyce Mullen and other leaders on February 5, 2020 for the Dell Technologies 2020 Global Partner Kickoff to learn how our Dell Technology Partner Program will lead the way in 2020.

We have a winning strategy focused on the needs of our partners, deploying the best technology in the industry and driving lasting business change. I look forward to continuing this transformation journey together.

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[1] This amount primarily represents orders attributable to the Dell Technologies Partner Program on a TTM basis through Q3FY20, and also includes an estimate of VMware orders attributable to VMware channel partners on a TTM basis through Q3FY20.”

About the Author: Darren Sullivan