Dell Gaming and Alienware Bring a New Wave of eSports to Australia

Dell Gaming and Alienware are all about bringing the gaming community together so you might have already heard that we’re joining forces with HT&E Events and Gfinity Esports Australia, as the Presenting Partner for Australia’s inaugural 2018 Gfinity Australia Elite Series. The new esports tournament will kick off in May 2018 and winning teams will enjoy a hefty prize pool of AU$450,000 for the first year, one of the biggest in Australian esports history.

two esports players outside a theatre

Dell Gaming and Alienware have long recognised the importance of esports for the Australian gaming community. As gaming becomes more mainstream, it has attracted a new level of professionalism into the sport. In the last year, the Adelaide Crows AFL club made Australian sporting history by becoming the first mainstream sports organisation to buy a professional esports team. Since then, there’s been a growing list of Australian sporting organisations entering the esports industry.

The Gfinity Elite Series presents the perfect opportunity to be at the forefront of the industry in Australia and be part of other world leading esports communities. By taking place in a purpose-built arena, the Gfinity Elite Series is set to turn gaming into a competitive league that rivals other pro sports.

Another exciting part about this partnership is that Alienware is doubling as the official hardware partner in the PC hardware category. As you know, PC gaming is in our DNA so gamers participating in the tournament can look forward to playing on the best high-performance Alienware hardware such as the Alienware Aurora, Alienware 17 and 25” Alienware monitor for the most intensive gaming experience possible.

Gamers can experience the exciting tournament format in the form of the Challenger Series, presented by Dell Gaming and Elite Series presented by Alienware. Here are more details to how you can be the next gaming pro!

Challenger Series

Whether you’re a hardcore or casual gamer, the Challenger Series is currently open to everyone living in Oceania countries. There will be two tournaments within the Challenger Series lasting over 10 weeks. Covering three game titles, this is a massive opportunity for players to build their player profile, climb the rankings and, if you’re skilled enough, join the professional players in the Gfinity Australia Elite Series. All interested players are encouraged to participate, with $15,000 in prize money each month.

Elite Draft

Following the conclusion of The Challenger Series, the best amateur players from The Challenger Series will enter The Elite Draft, with the opportunity to be selected to join one of the city-based professional franchise teams and play alongside the pros in The Elite Series.

Elite Series

The Gfinity Australia Elite Series will bring together Australia’s best as six city-based teams battle it out over two tournaments lasting 7-weeks at the Gfinity Australia Arena. Competing across big gaming titles such as Counter Strike: Global Offensive, Rocket League and Street Fighter V, these teams will compete live to determine which team, and which city, will be Gfinity Australia’s ultimate Champions. In its first year alone, the Elite Series is offering a staggering AU$450,000 in prize pools.

Gamers and fans alike have the opportunity to be part of the best gaming action from HOYTS Entertainment Quarter in Sydney’s Moore Park. The dedicated esports arena will boast state of the art gaming equipment alongside a full broadcast and production suite. HOYTS’ will leverage its national venue reach with the potential for esport fans to watch all tournaments on the big screen, in additional HOYTS cinema locations across the country.

Esports has definitely left the underground and the big opportunities for gamers and broader gaming community is about to explode. This is a great opportunity for gamers in the community to come to together to watch matches, play games or just sit back and enjoy all the action. So brace yourself gamers, the best is yet to come!

For more information or to register for the Challenger Series, visit

About the Author: Ben Jackson