Is Your Channel Plan Future-Ready?

With 28 million companies in the United States identified as small and medium-sized businesses, it’s no surprise that the Dell PartnerDirect program and several of our industry peers are keen on maintaining positive working relationships with these companies. However, taking these relationships to the next level and ensuring it results in positive outcomes for both Dell and our SMB-focused partners is never an easy equation. This means that when we are recognized for the results of our efforts we see it as a cause for celebration!

Today, the ChannelPro Network recognized Dell as a 2015 ChannelPro SMB All-Star and a vendor whose products, programs, or initiatives have made a significant impact on the SMB channel during the past year. It’s true that we have been working hard to put the SMB channel on a path to success, but most importantly Dell is putting this partner community on the path to become future ready, setting them up to continue to succeed in light of the shifting IT landscape with the advent of new technologies in big data, the Internet of Things, mobility and security, in addition to an ongoing paradigm shift in the data center.

The computer industry is at a critical inflection point that will redefine not only the types of products and services customers demand from their technology providers but also how quickly they can obtain the solutions they need. To achieve the right mix of supply chain efficiency and solutions, it’s important to be able to lean on an end-to-end solutions provider, and on November 1st, Dell became the only end-to-end solutions provider in the IT industry. But what does this mean exactly? To us, it means we can build deeper relationships with our customers by giving them a single source to meet their technology needs when they need it; and also by simplifying processes such as procurement, support and services, and even financing. It’s more efficient for them and puts us in the position to become an accountable, trusted partner.

But it doesn’t end there – Dell continues to invest in its partners to achieve future readiness, by continuing to offer PartnerDirect competencies that enable partners to stay current with the latest technologies, such as brand new competencies in Big Data & Analytics Solutions as well as updated software and cloud competencies. On the incentives side, Dell continues to disrupt the channel by offering financing options such as a Scale Ready Payment Solutions to help account for unpredictability of web traffic.

Since the technology industry is constantly changing and reinventing itself, it can be hard for SMBs to keep up. As part of our commitment to enable partner growth, we offer training and strategic program improvements as well as our competencies and incentives mentioned above. Enabling our channel partners to be future ready is our number one priority and we strive to ensure our partners are always prepared for the future.

That paradigm shift in IT isn’t ending anytime soon – cloud, big data, the Internet of Things, mobility and the latest in networking security will continue to change how we consume technology – so why not rely on the only end-to-end solution provider in the industry?

If you would like to learn more about our end to end solutions available through the channel and all of our training and enablement programs, please check out our PartnerDirect page.

About the Author: Jim Defoe