Join Us at Fortune Brainstorm GREEN, Right Through Your Laptop

Heads up! Next week (April 12-14), Dell is sponsoring Fortune Brainstorm: GREEN in Dana Point, Calif. Smart setting for an environmental conference – the Pacific Coast just south of Los Angeles is a breathtaking celebration of what our Earth has to offer… stunning.

This invitation-only event brings together some of industry's most influential CEOs, environmental thought leaders and sustainability experts to discuss solutions to some of our planet's biggest challenges. Dell's delegates attend for two reasons:

1) To listen. We want to make 'being green' easy and cost-effective for our customers. We're making good progress, but we know we have more to do. What better place to share ideas and get incredible feedback.

2) To share what we've learned. Dell was built on the concept of efficiency, and efficiency is at the core of our sustainability strategy. We're working to make products perform better with less power; to use less and better packaging material; and to serve our customers well using the least natural resources possible. Efficiency plays a key role in sustainability, and we'll share our thoughts on that at the conference.  

Didn't get an invitation? No problem. We'll tweet (follow me at MichelleMAtDell) and blog from the conference, and for the first time ever, Fortune will stream the event's panels and keynotes online. No charge.

To register, just go to You can participate in Q&A sessions with editors and conference speakers, get your questions answered live onstage and chat with other folks participating virtually. Check out the agenda; session available online are marked with an astericks.

And don't miss Dell CIO Robin Johnson, Starbucks President Cliff Burrows and Zipcar Chairman & CEO Scott Griffith discussing "The Dream of Sustainable Consumption,"  how companies can grow their businesses while reducing their footprints. It's Wednesday, April 14, at 9:20 a.m. Pacific time.

So quick – book a conference room, order some organic doughnuts and invite your colleagues to join you for a virtual trip to Brainstorm GREEN. Enjoy!

About the Author: Michelle Mosmeyer