New Products and Programs Will “Future-Proof” Your Dell EMC Midrange Storage Investments

We’ve had a busy summer releasing new midrange storage products including the SC 5020, SCv3000 and new Dell EMC Unity All-Flash data storage arrays. Today, we’re announcing the All-Flash version of SC Series, which makes deploying All-Flash even easier; one SKU and all-inclusive licensing. For Dell EMC Unity, deduplication is available, along with other features to simplify data-in-place migrations without any downtime.

As the storage market evolves, customers are looking beyond just product innovations. While product enhancements remain extremely important, customers are looking for more. They want products and programs to ensure their technology investments solve business problems today and into the future given the rapid advancement of technology. They need a future-proof investment. We’re excited to share our innovations in both products and the best storage loyalty program in the industry. Together these can help lower the risk and cost for customers to modernize their data centers.


Dell EMC SC All-Flash

Storage customers now get the best of both worlds in the SC Series, with both speed and intelligence. With the SC Series All-Flash, they get huge performance, up to 399,000 IOPS per array, and 3.9 million aggregate IOPS per multi-array federated cluster[i], all in an easy-to-use package. Ideal for storage generalists, because the SC Series has all the intelligence to do the work automatically, all behind the scenes, with little to no storage administrator intervention. Best-in-class data reduction is also built-in, so no special operator skills are needed. Federated data mobility, to move active or “live volumes” between systems for easy, non-disruptive workload migration is done automatically too. Just a few check boxes – that’s all it takes.

With the addition of all-inclusive software[ii], every SC feature is included that makes purchasing and maintaining even easier, and keeps the cost low over time. Our customers agree. According to Steve Athanas, Director of Platforms & Systems Engineering at UMASS Lowell: “We chose SC Series storage because dollar-for-dollar, Dell EMC arrays were the most cost-effective and they provide a great roadmap for longevity.”

Dell EMC Unity

Our midrange momentum continues with Dell EMC Unity, already designed for simplicity and unified customer environments. In our previous blogs, we announced deduplication was coming soon and as promised to our customers, it’s now part of this new v4.3 software release. We’re building on Dell EMC Unity’s strong efficiency and performance, where it leads the market in shipments[i]. We also put the product to the test against another strong midrange player – HPE 3PAR.  Research firm Principled Technologies confirmed that Dell EMC Unity loads data up to 22% faster, handles up to 29% more orders per minute, and requires up to 2.5X less storage than HPE; impressive results!

Building on top of deduplication, new synchronous file replication is included too, giving our customers business continuity and zero data loss remote protection for users’ critical file-based data. Customers can combine file replication with block-level cloud tiering for greater data protection.

Snapshots are a lower cost option than full volume copies, since they require far less space. For the ultimate in data protection, customers can leverage cloud tiering with our new Future-Proof Storage Loyalty Program. This program provides free cloud storage for Dell EMC Unity customers (SC in the future), ideal for long-term snapshot retention. Storing snapshots in the cloud is the lowest cost option. If you haven’t heard of the program, more details are available here.

Rounding out the Unity OS release, new functionality now enables customers to swap in new and more powerful storage controllers while data and operations remain online and in place.  This eliminates downtime and protects existing investments.  Upgrades can take place from hybrid to All-Flash and operations can continue during a hardware upgrade with no downtime.

[i] Source: IDC Enterprise Storage Systems Quarterly Tracker, Sept 2017. Midrange is defined as external storage systems priced $25k < $250k

Jeff Boudreau

About the Author: Jeff Boudreau

Jeff Boudreau is President of the Infrastructure Solutions Group at Dell Technologies. In this role, Jeff is responsible for a global team of innovators that imagine, design and deliver the ISG portfolio of modern infrastructure—industry-leading solutions that accelerate and enhance data computation, storage, networking and data protection, and are integrated into our converged and hyperconverged offerings. Jeff joined Dell Technologies in 1998 (previously EMC) and has over 25 years of engineering, business management and executive leadership experience in the IT industry. Jeff has held a number of management, operations, and services leadership positions. Most recently, he was President of Dell EMC Storage, responsible for the development and management of a market-leading storage portfolio that helps organizations modernize their data centers, leverage the economics of the cloud and accelerate IT transformation. Prior to that, Jeff was Senior Vice President and General Manager for the Midrange Solutions business, leading the innovative engineering teams that delivered next-generation midrange solutions for managing customer data with less cost, complexity and risk. Jeff completed his undergraduate studies at Wentworth Institute of Technology and received an MBA from Northwestern University’s Kellogg School of Management. Jeff is based in Hopkinton, Massachusetts.