Powering Web Video: Open Box Technologies

How does a leading web video company power their platform? For Open Box Technologies, it’s Dell servers and storage. Through their relationship with Dell, Open Box is able to focus squarely on serving customers, without having to worry about the reliability and serviceability of its IT infrastructure.

Open Box was founded by Cameron Brain in 2005 to help businesses and organizations of all types and sizes store, manage, and publish video content to the web and mobile devices. In the beginning, the company was uncertain who would be the ideal customer for their SesameVault platform, businesses or pro-consumers. Open Box soon discovered the best opportunity was to focus on businesses due to the growing trend of using video to train employees, provide distance learning to students, connect with remote workforce, educate customers and integrate with social media communications.

Without any real marketing campaigns, in the first 18 months, business was driven primarily by WOM. After securing funding from angel investors in upstate New York, Open Box launched the Web-based SaaS platform SesameVault.

One of Open Box’s customers, film director David Lynch, uses SesameVault to power the recently launched web-only documentary series, Interview Project.  Filmed in 1080p HD, Interview Project is a 121-part online documentary series featuring 3-5 minute portraits of Americans from all across the country.

To read founder Cameron Brain’s thoughts on the announcement, check out his blog post.

About the Author: Kara Krautter