Showcase Your Better Way at Dell World 2014

Today the Internet is full of lists to tell us X number of ways to eat better, get in better shape, have better skin, be a better parent, dress better, build a better career, travel better and more. The New Yorker even has a list of the reasons why our brains love lists!

Dell World Better Way Awards banner With Dell World planning in full force, though, here at Dell we are looking for real-world examples of organizations that have found a better way to compete, connect, lead, serve and innovate using technology and that want to share the stories with their peers.

“As we approach our one-year anniversary of going private and reinforce our commitment to a better way to serve our customers, we want to celebrate their successes,” says Cathie Hargett, Customer Engagement Program Leader at Dell.

Our new Dell World Better Way Awards will recognize innovation leadership in four categories:

  • Security Innovation
  • Cloud Innovation
  • Mobility Innovation
  • Big Data Innovation

To nominate your organization and share your story, please complete the one-slide template when you register for Dell World between now and October 1. From October 3-17, you and the Dell World community will vote for your favorite innovation initiatives and four winners—one in each category—will be invited to share their stories on-site at Dell World.  To extend your Better Way legacy and transform education for the next generation of innovators, Dell will dedicate a solar-powered Learning Lab to a school or community center in Africa in honor of our four winners.

Register for Dell World today and share your organization’s “Better Way” by October 1, 2014.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.