I recently caught up with Richard Jalichandra, CEO of Technorati, the world’s largest blog search engine during his visit to Austin.
With over 900,000 blog posts every day and more than 200 million blogs in the world today, there is an amazing amount of evolution occurring in the blogosphere. Richard does an excellent job of telling the story of the blogosphere’s growth, which you will hear on our vlog. Here are a few key points that really struck me as important:
#1) 75% of the U.S. internet population is reading blogs today. In other words, it’s mainstream to read blogs if you are online.
#2) Technorati’s reach is over six continents and more than 77 countries. Blogs are rapidly growing everywhere.
#3) 90% of bloggers say they write about products and brands and 80% say they write about retail and customer service experience. If you work at a company, I hope you heard this point.
#4) Bloggers are more influenced by what other bloggers say than publications like the New York Times or the Wall Street Journal.
Enjoy the interview and don’t forget to read the 2008 State of the Blogosphere report if you have not done so already.