• Press Release

      April 21, 2022

      Dell Technologies Expands Edge Innovations for Retailers

  • Story Highlights

    • Dell Validated Design for Retail Edge helps retailers simplify edge infrastructure and launch new applications to deliver better customer experiences 
    • Dell Technologies Customer Solution Centers Innovation Labs help customers collaborate on custom proof-of-concept solutions for fast and simple edge deployments
    • Enterprise SONiC Distribution by Dell Technologies 4.0, an open-sourced-based network operating system, extends across data centers to the edge for better management and visibility

  • ROUND ROCK, Texas – April 21, 2022 —  

    Dell Technologies (NYSE: DELL) announces the expansion of its edge solutions to help retailers quickly generate more value and deliver enhanced customer experiences from data generated in retail locations.

    From grocery merchandising and curbside pickup to frictionless checkout and loss prevention, retailers have embraced edge technologies to keep pace with industry demands and create better customer experiences. A recent study conducted by 451 Research, part of S&P Global Market Intelligence, and commissioned by Dell found this growth will continue with 77% of retailers expecting to increase edge deployments significantly in the next two years1. However, without a holistic approach, new technologies across wide geographies and locations can lead to complex and siloed solutions that drive up a retailer’s IT management cost.

    “Retailers are increasingly relying on IT technologies and data at the edge to offer more personalized and intelligent customer experiences that drive better business outcomes, dramatically accelerating the need for retailers to bring together siloed technologies,” said Gil Shneorson, senior vice president of edge solutions, Dell Technologies. “We’re helping retailers easily consolidate these technologies so they can analyze data where it’s created, make faster decisions and deliver positive experiences for in-store shoppers and employees.”

    New capabilities from Dell bring together edge technologies, so retailers can easily manage and scale their infrastructure from data centers to the edge, and launch in-store and digital AI applications from partners to deliver better in-store experiences.

    Simplify the retail edge to improve in-store experiences

    The Dell Validated Design for Retail Edge simplifies and consolidates edge retail infrastructure and applications onto a single infrastructure stack for efficient deployment, management and support. With VMware Edge Compute Stack integration, the solution provides retailers a single management view of edge IT across all retail locations to track system health, build and manage applications at the edge and help securely scale to additional sites. By working with Deep North and its intelligent video analytics platform, the solution supports AI-based applications that help retailers use data insights to improve in-store shopping experiences such as optimizing product placement, preventing product loss, tracking inventory, helping shoppers avoid long checkout lines and diverting employees to where they can be of most assistance in a store. 

    “We are excited that Deep North’s real-time video analytics platform supports the Dell Validated Design for Retail Edge,” said Rohan Sanil, CEO and co-founder of Deep North. “We look forward to helping retailers leverage AI to gain line-of-sight into the path-to-purchase in-store to identify opportunities to create a better customer experience, improve store operations and drive sales.”

    “Retailers have one chance to deliver a positive in-store experience, and they have to balance this with helping to ensure the right inventory, health of their employees and customers, security of the store and more,” said Dave McCarthy, Research Vice President, Cloud and Edge Infrastructure Services, IDC. “Dell’s edge solutions can help retailers of all sizes gain faster, easy access to real-time insights that help make stores work in more intelligent ways to deliver better customer experiences.” 

    Dell continues to introduce additional edge innovations across its infrastructure portfolio to help organizations simplify deployments and capture more value:

    • Customers and partners can conceptualize and collaborate on edge technologies and applications in the Dell Technologies Customer Solution Centers Innovation Labs. With a new lab in Round Rock, Texas, the collaboration hubs help customers test existing edge technologies and design custom proof-of-concept solutions that can best manage the unique workload demands of organizations in retail, manufacturing, healthcare and other verticals. For example, retailers can validate and test inventory tracking solutions prior to implementation in store locations for fast and simple edge deployments.
    • Enterprise SONiC Distribution by Dell Technologies 4.0, a scalable and agile open sourced-based network operating system, now extends across data centers and to the edge. With network switches that can connect across multiple sites, customers can deploy, manage and monitor their edge with familiar data center tools. The new solution provides streamlined operations, greater flexibility, and expanded business continuity and disaster recovery capabilities. For example, with the seamless networking integration SONiC 4.0 provides, retailers can more easily manage their infrastructure from their data center to retail stores and other edge locations through a single, unified fabric.

    Dell’s edge solutions for retailers are the latest additions to Dell’s growing edge portfolio and complement the Dell Validated Design for Manufacturing Edge, which will soon support Digital Performance Management, PTC’s latest ThingWorx based solution. Dell ProDeploy and ProSupport services help retailers accelerate edge deployments and support their environments with more than 60,000 dedicated professionals and partners in more than 170 countries.


    • Dell Validated Design for Retail Edge will be globally available in June 2022.
    • Proof-of-concept edge solutions validation and testing in Dell Technologies Customer Solution Centers Innovation Labs are available today in Limerick, Ireland and Singapore and later this year in Round Rock, Texas.
    • Enterprise SONiC Distribution by Dell Technologies 4.0 will be globally available on April 28, 2022.
    • Dell Validated Design for Manufacturing Edge with PTC, with support for Digital Peformance Management, will be globally available later this year.

    Additional resources

    • Learn more about the Dell Validated Design for Retail Edge
    • Watch this video to learn more about the Dell Technologies Customer Solution Centers Innovation Labs
    • Read more about Enterprise SONiC Distribution by Dell Technologies 4.0
    • Find out more on the enhancements to the Dell Validated Design for Manufacturing Edge
    • Read the whitepaper: Retail Edge: A Modernized Edge Architecture for Retail
    • Learn about how the intersection of edge computing and 5G can help accelerate retail digital transformation
    • Connect with Dell via LinkedIn and Twitter

  • Dell Technologies (NYSE:DELL) helps organizations and individuals build their digital future and transform how they work, live and play. The company provides customers with the industry’s broadest and most innovative technology and services portfolio for the data era.

  • Copyright © 2022 Dell Inc. or its subsidiaries. All Rights Reserved. Dell Technologies, Dell, EMC and Dell EMC are trademarks of Dell Inc. or its subsidiaries. Other trademarks may be trademarks of their respective owners. 

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    1 According to Dell and 451 Research, part of S&P Global Market Intelligence, study, October 2021.

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