Dell to Open Retail Store in Russia

Michael Dell took part in a media briefing in Moscow today to discuss Dell’s plans to open a retail store in the new Gorbuskin Dvor retail center. The store will open next month and will offer notebooks, desktops, servers, printers and more. This is part of additional investments that we’ll be making in Russia, which is one of the fastest-growing computer markets in the world.

Customers will be able to see demonstrations of products and talk to experts about what products make sense for home use or what’s required to run a small business. Besides hardware, the store will also offer a service outlet to provide hardware warranty repairs for Dell equipment. While we already sell our systems alongside competitors’ products in other Moscow retail locations, this is the first store in Moscow that will sell Dell products exclusively.

About the Author: Lionel Menchaca