Alienware Disrupts PAX East with Exclusive Demos and Lighting Effects Milestone

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Tens of thousands of enthusiasts flock to PAX East 2015 every year, one of the largest gaming events in North America. For gamers, for the community, Alienware just can’t show up empty handed. We will kick off PAX East 2015 by revealing new details on our partnership with Valve. If that wasn’t enough, we hit an industry-first milestone for the AlienFX lighting effects.

The Valve Steam Controller Lands at the Alienware Booth at PAX East

This week Valve announced the company’s revolutionary Steam Controller will be available for purchase in November 2015. Alienware will deliver the first public access to the new controller; PAX East attendees that visit the Alienware booth will be among the first to demo it live.

The Steam Controller will be powered by an Alienware Steam Machine equipped with  NVIDIA® GeForce® GTX GPU 2GB GDDR5 graphics and Intel® Core processors. Alienware performance and Valve innovation combine to bring high performance HD gaming to over 980 game titles in the massive Steam games library, all in an unprecedented console experience. 

Today, the same great performance combined with full desktop functionality can be found in the Alienware Alpha running on Windows. Because these systems are Steam Machine ready now, Alienware Alpha owners can seamlessly convert SteamOS to their console in November when the controller is released. This simple transition will not void your warranty and both operating systems will be available for users to decide the right experience for them.

We’re excited to reveal that the forthcoming Linux-based Alienware Steam Machine will start at $479. The very same $479 entry level model was demoed at Valve’s GDC booth running CS:GO at 120FPS! Be sure to get the latest details on Alienware, the Steam Machine and more by following us on Twitter, Facebook, Alienware Arena, our product page on Steam, and our website.

AlienFX Lights Up 100+ Game Titles

AlienFX allows users to personalize their Alienware systems by adjusting LED lighting colors as well as special effects settings. Lights will pulse, strobe and change color based on gameplay, resulting in a brilliant effects experience completely customized to your personal style. Alienware works closely with game developers to integrate AlienFX into top gaming titles like Dying Light, Shadow of Mordor, and The Talos Principle. We are excited to announce that AlienFX is now integrated into 104 (and counting!) game titles and applications. This is an industry milestone, and we are proud to empower gamers with a unique experience that allows their victories to have a personal touch.

Come visit us if you’ll be at PAX East this weekend and, as always, feel free to leave questions in the comments section below. 

About the Author: Frank Azor

Frank Azor, an Alienware co-founder, now oversees XPS, Dell’s premium consumer brand and Dell gaming, which includes Alienware and Inspiron Gaming. Celebrating 20 years as the leader in PC gaming systems, Alienware sets the standard for premium gaming PCs and innovation, and Inspiron Gaming provides high performance gaming systems at an affordable cost that give gamers a competitive advantage at every level of play. Under his leadership, Dell’s XPS brand has risen to the top in innovation, design and performance, while becoming the most-award winning product-line in Dell history. Frank joined Alienware as a quality engineer and later held executive roles in sales and marketing before creating the Alienware Product Group organization in 2003-after helping to pioneer the industry’s first high-performance gaming notebook, the Area-51M. Later that year, he was credited with the successful launch of Alienware’s first self-designed desktop case (Predator) which immediately made industry headlines and has defined the look of Alienware’s products ever since. Prior to Dell’s acquisition of Alienware in 2006, Frank held the positions of Senior Vice-President of Product Group and Marketing and Executive Vice-President managing the global executive leadership team and reporting directly to the President and CEO. Shortly after helping lead Alienware’s successful integration into Dell, Frank assumed the role of worldwide general manager for the Alienware business unit. Under Frank’s leadership, Alienware’s brand has become the worldwide leader in its industry and has earned hundreds of awards for its products including multiple best of CES product awards. As of 2017, Frank holds 16 patents granted under his name and has been named a milestone inventor by Dell. In 2014, Frank’s role was expanded to include global responsibility for Dell’s XPS business unit, one of the company’s most innovative and valued brands. Since assuming responsibility for the XPS business unit for Dell, Frank instituted a new product and business strategy that led to the successful introduction of the highly acclaimed XPS 13 notebook which has won more than 300 awards since its introduction at CES 2015 and has been deemed the best notebook on the market from numerous outlets including Forbes, Wall Street Journal and CNET. On top of the product accomplishments, Frank’s leadership has reinstated rapid growth for Dell’s XPS business. In 2017, Frank assumed responsibility for launching and managing Dell’s Inspiron Gaming line of powerful yet budget friendly gaming PCs. Inspiron Gaming systems have quickly become a favorite among players and reviewers desiring top graphics performance under $1000 USD. The systems have received many awards including a Computex d&i Gold winner and several Best Gaming PCs of CES awards. Frank sits on the advisory board for Miami Dade College’s MAGIC program where he has led the creation of a Dell-backed scholarship fund to help both high school and college students learn skills and earn degrees in computer graphics design, animation and game development. Frank has also served as a volunteer judge for the FIRST robotics south Florida regional competition since 2013 ( an organization founded by Dean Kamen that has provided students with more than $50 million in college scholarships in 2017 alone. Frank lives in Palmetto Bay, FL USA near Alienware’s headquarters with his wife, their 2 sons and their pet dachshund. Frank is currently playing Overwatch with his oldest son who is also an avid Minecraft player. Frank’s most anticipated games for 2017 exist in Virtual Reality where Frank has been immersed for years – and of course – powered by award-winning VR-ready PCs from Alienware and XPS.
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