Dell Design and Engineering Honored at CES 2018

At CES 2018, we unveiled a suite of elegant new products and software with innovations designed to improve performance, functionality and the overall user experience.

“Barely had the press release been flung to every corner of the earth before the XPS 13 was bestowed with a CES Innovation Award,” noted TechAdvisor. “Just like last year. It seems Dell has cut a niche for building a high-end Windows laptop that looks good on an executive’s desk as well as performing well in all conditions.”

Two Dell XPS 13 laptops with the CES 2018 Innovation Award logo

Dell XPS 13, CES 2018 Innovation Awards

Yes, the XPS 13 was once again honored by the Consumer Technology Association after undergoing a complete redesign.

“While it might not look particularly different from previous models – the sleek design and infinity display are still present and correct – there’s plenty going on that makes this a major upgrade,” noted Trusted Reviews.

The new rose gold and alpine white color options are very visible additions, and it’s thinner and lighter, with even narrower borders on the InfinityEdge 4K Ultra HD display. But inside, the Dell Power Manager delivers power just when you need it, and GORE Thermal Insulation – the same silica aerogels used in the Mars Rover to diffuse and dissipate heat – keeps the system cool.

“It’s hard to maintain the balance between 2-in-1 portability and laptop functionality, but Dell has walked that tightrope,” Digital Trends noted.

Dell’s XPS portfolio has won more product awards than any other brand in our company’s history. But you might be surprised by a couple of other honorees in the annual CES Innovation Awards program – like the materials that help deliver a new XPS 13 to your doorstep.

Dell Ocean Plastics Packaging, CES 2018 Best of Innovation Awards

First announced as a pilot program almost a year ago, and even more years in the making, Dell has created our industry’s first ocean-bound plastic packaging. This year that packaging was recognized at the Best of Innovation level, which is given to only the highest-rated product or technology in each category of the CES Innovation Awards.

You’d be forgiven for thinking there’s nothing remarkable about the plastic packaging trays that hold new laptops inside their cardboard boxes

“You’d be forgiven for thinking there’s nothing remarkable about the plastic packaging trays that hold new laptops inside their cardboard boxes,” FastCompany said. “But this year, Dell transformed those banal objects into an experiment in rescuing and reusing 16,000 pounds of plastic this year that otherwise would’ve ended up in the oceans.”

The ocean plastics supply chain process is made of multiple stages: Dell’s partners intercept ocean plastics at the source in waterways, shorelines and beaches before it reaches the ocean. Then the used plastics are processed and refined. The ocean plastic is then mixed with other recycled HDPE plastics from sources like bottles and food storage containers. Finally, the resulting recycled plastic flake is molded into new trays for final packaging and customer delivery.

It’s just one of the ways our Dell Packaging team designs and sources all our product packaging to be more than 93 percent recyclable by weight so that it can be reused as part of the circular economy.

Dell Advanced 4K projectorDell Advanced 4K Laser Projector, CES 2018 Innovation Awards

Another honoree you might not expect from Dell is our Advanced 4K Laser Projector.

“If you dream of owning an 80-inch-plus 4K television but cry out at the idea of spending $10,000 and up, Dell has a new laser projector that might be the perfect solution,” said SlashGear when this product launched.

“Projectors often need to be placed several feet from the wall it’s displaying on, but this model is ultra-short throw, meaning it needs only 4 inches of space between the wall to produce that 100-inch 4K image.”

Alienware 34 curved gaming monitorAlienware 34 Curved Gaming Monitor, CES 2018 Innovation Awards

And while we may not be as well-known for our projectors as we’d like, Dell is definitely known for great monitors – already they’ve made Cnet’s list of “Best Monitors for 2018” and we’re less than two weeks into the year.

But it was our Alienware 34 Curved Gaming monitor that was honored by CES this year. Giving it four and a half out of five stars in their review, TechRadar noted, “The Alienware AW3418DW is the fastest gaming monitor with a 21:9 ultrawide aspect ratio on the market today, with an overclocked refresh rate of 120Hz.”

It also features an ultrathin three-sided bezel and unique step-venting details that help dissipate heat and maximize performance. And because we know looks are just as important as performance, it has premium, polished silver finish and Triad lighting.

While each of these products received special recognition this week, they’re only some of the ways we’re reimagining possibilities from the office to the living room. Discover more innovative and award-winning products on

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.