Dell’s Stability and Commitment to the Channel

As we enter the busy fall season after the slower days of summer, I wanted to take a moment to reinforce Dell’s commitment to remaining a stable, consistent partner in the channel despite disruption in the market. We have recently rolled out some new programs and incentives for partners which I wanted to highlight. We believe these new programs – combined with Dell’s other existing channel incentives – will help partners increase their profitability and deliver market growth for Dell. This growth is achieved based on the strong partnerships we have with you, our valued channel partners. 

I also want to briefly comment on the news last week of Dell and Microsoft expanding our partnership to include Surface tablets. Dell will sell Microsoft Surface Pro tablets and Surface accessories to commercial customers in North America beginning this month and later in the year on We believe this partnership will help create opportunities and interest for Microsoft Windows 10 migration and for selling other Dell-branded end-to-end solutions. In addition, we believe the continued interest and adoption of Windows is good for the industry and as a result will help drive new customer opportunities for our partners and Dell.

Dell is continuing to offer the channel the following rebates, bonuses, program expansion, tools and enablement to help fuel your business’ growth. Partners, login to the Incentives page on the Partner Portal to access the bonus and rebate details.

Windows Pro mobility bonus

Sell any Dell commercial mobile laptop or tablet with Windows 8 Pro or Windows 10 Pro pre-installed and earn a bonus per unit.

ProSupport Suite Rebate for Resellers

Premier partners are eligible for ProSupport rebates by attaching Dell ProSupport Suite to select Dell commercial Client and Enterprise hardware. Rebate eligibility based on attach rate.

Greenfield New Account Program: Double Client, Storage and Networking Rebates

Rewards for sales of Dell products to customers who have not purchased Dell product in the past:

  • Upfront, pre-approved discounts for all Premier, Preferred and now Registered partners (excluding NSPs)
  • LOB registration for Premier and Preferred Partners with certification
  • Rebates for Premier and Preferred partners are on client, servers, storage and networking

Future-Ready Storage Guarantee
Today’s IT planners are tasked with making mission-critical, long-term investments in a business and technology landscape that’s evolving faster and more unpredictably than ever before. That’s why we’re offering an extended full-satisfaction 60-day return period on our advanced SC Series storage solution with award-winning Copilot installation and support services.


Dell PartnerDirect Premier and Preferred partners can now join the DPACK 2.0 ecosystem.  Dell Performance and Analysis Collection Kit (DPACK) 2.0 is a data center eco-system tool to help your customers understand where their hardware investments should be.

Bid Builder: Enables partners to create their bids and proposals more efficiently
Bid Builder, now available to our Premier and Preferred partners, is a Dell proposal tool which features a searchable library of relevant, managed content and automated proposal document creation. Bid Builder provides a self-service model to our Premier and Preferred partners and will contribute to Dell’s Channel growth by:

  • Providing access to a searchable library of Dell approved, proposal-ready content via the PartnerDirect portal, increasing the speed of creation and the quality of your bids and proposals.
  • Providing an opportunity to easily create personalized customer-facing documents and apply your own corporate identity.
  • Enhancing collaboration with you, our partners, which provides a strategic competitive advantage.

As always, thank you for your partnership. Our collective results show that when our partners grow and succeed, so do we. We appreciate your continued feedback to make PartnerDirect the best channel program in the industry.

About the Author: Jim Defoe