Dell Streak’s Next Stop: LA Auto Show

On Nov. 19, the Dell Streak is headed to the LA Auto Show for a little more limelight on the Deep Orange tour. As some of you may have read, the Streak was recently showcased as the infotainment hub of Deep Orange, a new hybrid concept car built by graduate students at Clemson University-International Center for Automotive Research.

Earlier this month at the Specialty Equipment Market Association (SEMA) show in Las Vegas, Dell Services participated in Clemson’s press conference to officially unveil the Deep Orange vehicle and reveal Dell’s role in developing the car’s infotainment application.

Deep Orange vehicle

Developed by the Dell Services Engineering Solutions team, the prototype application utilizes the Dell Streak as the information and entertainment hub of the vehicle, replacing the conventional dedicated built-in radio, controlling music and directional navigation.

At SEMA, I had an opportunity to meet with Dr. Paul Venhovens, the BMW Endowed Chair in Automotive Systems Integration at CU-ICAR, who leads the Deep Orange vehicle prototype program. Dr. Venhovens talked about the unveiling of this year’s concept car built for Generation Y.

Dr. Venhovens also spoke about the collaboration with Dell Services on the car’s infotainment concept.

Also at the show, Michael Harmon, director of Engineering Solutions at Dell Services, shared how Dell’s involvement in the Deep Orange Project demonstrates the team’s capabilities in product development. He also spoke about how Dell Services helps customers achieve their visions.

After the press conference, booth visitors got to check out the 5-inch Android-based pocket tablet in action with demos of how the device consolidates their music, pictures and videos, address book, contacts and other personal information that can be accessed at home, at work or on-the-go.

Jose Sanchez, a delivery manager on the Engineering Solutions team at Dell Services, walked me through some of the key features of the Dell Streak in the Deep Orange hybrid concept car.

About the Author: Debra Dekelbaum