Embark on the Path to Becoming a Social Business

Many companies and organizations have Twitter and Facebook profiles. And it is easy to start listening and participating in social channels.  But once you engage with customers in social media for customer care or marketing, you will quickly realize that you need a strategy. Many companies are at that level. In order to scale these efforts and integrate it back into business units, it is imperative that the company makes the internal shift towards becoming a social business.

We are excited to announce the Social Business Connection community! Over six years, ago Dell began this journey when Michael Dell asked Dell team members to reach out to help bloggers like Jeff Jarvis with tech support issues. Since then social media has become an integral part of Dell's approach to doing business. As CEO, Michael Dell not only supports it, but is also actively involved in external social channels as well as internally on Chatter. Many have referenced our heritage and we would like to take this a step further and by sharing best practices and those of others striving to be social businesses and industry leaders.  

The new Community will provide a place to:

  • share social media best practices
  • discuss how online engagement meets business objectives
  • explore the journey to become a social business

You can connect with us here:

We would love to hear from you. Email us at SocialBusiness@dell.com if you have questions on social business, we will answer them. If you would like to share your expertise and experiences, we would love to share it with our Community!

About the Author: Connie Bensen