Reliable Technology Positions Dell at Top of TBR’s 3Q14 CSAT Study

As the manager of our @Dell Twitter account, I see a wide range of emotions in the tweets that tag us.

 Three women look at several Dell laptops during an event

There’s happiness like “shout out to @Dell dude, this computer's been thru everything and it still manages to work,” from @Rodritron17. Compliments from YouTuber/Graphic Designer and Digital Artist Roberto Blake who says “quality products deserve praise and Dell PCs are a great #Photoshop choice.”

And, you can guess what the tweets are like when it’s late the night before someone’s big term paper is due and something isn’t working right. But, sometimes, even a sad one can be good. For instance, this week @notHamiltonNZ asked for a “moments silence pls for a long serving @Dell laptop – 2007-15.”

That’s eight years of service when data provided by the Daniel Research Group indicates most laptops had an average life of 3.1 years in 2013.

Reliability is obviously important to individuals, but for enterprises that need to focus on their business more than the technology that powers it, reliability means exponentially more. For a rapidly growing business like Service King Collision Repair it means their small IT department has to field fewer calls and their technicians can spend more time out with the cars.

Enterprise customers also view Dell as a trusted provider of highly reliable and top-performing notebooks, according to TBR’s 3Q14 Corporate IT Buying Behavior & Customer Satisfaction Study: Notebooks. TBR’s CSAT study is a quarterly tracking study that captures the perspectives of over 950 IT decision makers in North America across 22 different sales, product and service attributes.

 Bar chart on likeliness to buy again from TBR’s 3Q14 Corporate IT Buying Behavior & Customer Satisfaction Study: Notebooks

TBR believes Dell’s commitment to sourcing reliable and thoroughly tested components for our notebooks, from entry-level to high-end devices, is supporting our consistently high customer satisfaction scores.

For Emirates Team New Zealand, that satisfaction comes when their mobile workforce isn’t held back.

“My job is to recruit and manage the right people and put the right infrastructure in place for them to exceed in their role as designers. When we are ready to race it’s great to be able to put my energy into helping the team to win and not worry about the technology,” says Nick Holroyd, technical director, Emirates Team New Zealand.

Want to learn more about why your business should choose Dell? There are several great resources available online, including a Refresh ROI Estimator.

Not a business and need help with your individual laptop? Rather than commenting here, faster service can be found by contacting Dell Customer Service directly or Dell Technical Support or visiting our Support Forums.

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.