Supporting a New Wave of Small Businesses through Technology and Advocacy

Today I’m flying out to a conference where hundreds of tech startups will be vying to catch the world’s eye. It’s perfect timing since this happens to be National Small Business Week (NSBW) here in the U.S. and the theme this year is “Dream Big, Start Small.”

Each of those entrepreneurs have big dreams – maybe even hoping to become the next Dell. And we not only welcome them, we want to help them! By providing small businesses with the tools, technology and resources they need to be successful, we get to play a part in creating between 70 and 90 percent of the world’s jobs.

Entrepreneurs and small business owners gather at a Dell event

With so much going on during NSBW, there is probably a small business event happening right in your backyard, Entrepreneur noted. If your backyard is in Miami, Chicago or New York, that could be one of our Northside Small Business Innovation Meetups held in conjunction with Intel and Northside Media. Even if you can’t attend in person, you can follow the conversation by watching #smallbizinsider and following @DellInnovators.

The conversation around small business, entrepreneurship and innovation will also live online with Northside Innovation Insider, a dedicated content hub showcasing highlights from the meetups and festival, as well as profiling local innovators, trends, ideas and challenges related small businesses.

"We want to explore the positive influence that having all these innovators under one roof has on each individual involved, as well as the whole,” Tyler Koslow explained as the impetus for the events.

Attendees will have the chance to learn how local start-ups and small businesses are leveraging technology to create a sustainable, global community.

It’s a very different environment for entrepreneurs today than it was 52 years ago when President John F. Kennedy established America's first NSBW.

“[Then] owning a ‘small business’ meant struggling to survive,” small business expert Rhonda Abrams wrote in USA Today. “Today, the American dream is to own your own business. Entrepreneurs are role models and small businesses are vibrant, diverse and economically important.”

That role model position is one reason Dell partners with its customers, suppliers, and employees to support United Nations Sustainable Development Goal 8.  Watch for more to come on a new initiative that will be led by the UN Foundation Global Advocate for Entrepreneurship, Michael Dell.

Our roots as a scrappy small business ourselves were strengthened when we transitioned back to a private company, and they continue to be a driving force in our efforts to support entrepreneurs. 

About the Author: Laura Pevehouse

Laura Pevehouse was profiled as one of five “social media mavens” in the March 2009 issue of Austin Woman Magazine and named an AdWeek’s TweetFreak Five to Follow. She has been part of the Dell organization for more than 15 years in various corporate communications, employee communications, public relations, community affairs, marketing, branding, social media and online communication roles. From 2014-2018, Laura was Chief Blogger/Editor-in-Chief for Direct2DellEMC and Direct2Dell, Dell’s official corporate blog that she help launch in 2007. She is now a member of the Dell Technologies Chairman Communications team. Earlier in her Dell career she focused on Global Commercial Channels and US Small and Medium Business public relations as part of the Global Communications team. Prior to that, she was responsible for global strategy in social media and community management, as well as marcom landing pages, as a member of Dell’s Global SMB Marketing, Brand and Creative team. When she was part of Dell’s Global Online group, Laura provided internal consulting that integrated online and social media opportunities with a focus on Corporate Communications and Investor Relations. She managed the home page of, one of the top 500 global web sites in Alexa traffic rank, and first brought web feeds and podcasts to the ecommerce site. In her spare time she led Dell into the metaverse with the creation of Dell Island in the virtual world Second Life. Laura has earned the designation of Accredited Business Communicator from the International Association of Business Communicators, and received her Bachelor of Arts in Journalism from Louisiana State University. Before joining Dell Financial Services in 2000, she worked at the Texas Workforce Commission and PepsiCo Food Systems Worldwide.