IFA 2018: Bringing the Bold to Berlin

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Straight off the heels of Gamescom 2018, where Dell announced its new 24-inch and 27-inch gaming monitors and the refresh of its Alienware desktops, the excitement continues at IFA 2018.  We’re back in Berlin showcasing the latest additions to Dell’s expanding consumer portfolio. In a world filled with constant innovation – gadgets, wearables, smart cars and outlandish consumer technology, we’re excited to see what IFA has to offer this year. For Dell, we remain committed to transformation in the PC space and know it is still the center of everyday computing. That’s why we’re thrilled to introduce new advancements across our consumer and small business portfolios at IFA 2018. From new laptops and 2-in-1s to Windows and Chrome operating systems, and beautiful monitors to complement the PC experience, we have something for every user this year.

What are we most excited about? Well, that is a tough question as we’ve hit the ground running with a variety of solutions built for numerous scenarios – be it the busy millennial, the entrepreneur, the casual Internet-surfer and beyond. To highlight a few products we’re revealing at IFA, we’re delivering an entirely new Inspiron portfolio of 2-in-1s, specifically our 7000 series is redesigned from the ground up to deliver sophistication with a cool brushed aluminum exterior and sleek design in 13-, 15- and 17-inch models. With the latest Intel® Core™ Generation U Series processors and 3-sided narrow borders in the 13- and 15-inch versions, the 2-in-1s offer combined performance with a beautiful viewing experience. Alongside, we’re revealing a 5000 series of Inspiron 2-in-1s that bring many of the same features of the 7000 series with a lower price point to truly provide an option for every audience.

Inspiron 7000 2-in-1

We’re also supplementing the Chrome ecosystem with the launch of our first-ever Inspiron premium consumer Chromebook. The Inspiron Chromebook 14 2-in-1 is a perfect option for someone who wants upscale features, thoughtful design, roomy 14-inch FHD IPS pen-enabled display and seamless integration with Google apps and ecosystem. This sleek new system features a narrow side bezel aluminum design that looks sleek and minimizes footprint to make a great mobility story with up to 15 hours* of battery life. The 8th Gen Intel® Core™ i3-8130U CPU and up to 128GB of onboard eMMC storage ensure quick, responsive performance, while the USB Type-C ports, standard backlit keyboard and standard EMR pen deliver the latest in convenience. Combined with the speed, simplicity and security of the Chrome OS and access to millions of Android apps on the Google Play, the new Inspiron Chromebook 14 2-in-1 is built with style and power for today’s mobile consumer, including students who grew up with Chrome in the classroom and want an enhanced device to carry them forward through the next stages of their life.

Inspiron Chromebook 14 2-in-1

At IFA, we’re eager to highlight our new Vostro laptops and Small Business advisor program – a product line dedicated to the small business owner, and packed with the productivity and security features small businesses need to perform. Our small business customers have told us they want a device that truly fits their identity and we’ve delivered with the new Vostro 14 and 15 5000 laptops. With commercial-grade protection and storage for encryption keys and Bitlocker to configure security settings, small businesses can be content their data is safe.

Dell 27 USB-C Ultrathin Monitor – S2719DC


In addition, our new Dell 27 USB Type-CTM Ultrathin Monitor is the world’s brightest 27” USB-C ultrathin monitor in its class* with VESA-certified DisplayHDR600 and integrated with Corning IrisTM Glass light-guide plate (LGP) technology. See vivid colors in any light thanks to a peak brightness of 600 nits.

Thinner than an iPhone at its thinnest point—a mere 5.5mm, this beautifully-designed ultra-thin monitor transmits power, video and data through a single USB Type-C port while reducing cable clutter at the same time.

If this is catching on, you can learn more about our announcements at IFA 2018 here as well as check us out onsite at the show. We’ll be at the #DellExperience highlighting new offerings, demos and interactive experiences along with product experts that can answer any questions.

The #DellExperience is located in Stand 101 in Hall 16 and is open to press and analysts on Aug. 29 – 30 and to all IFA badgeholders Aug. 31 – Sept. 5 from 10 a.m. – 5 p.m. Follow the Dell news and updates from IFA at #IFA18 and #DellExperience.

*Battery life is based on Google Chrome Power LoadTest available at http://www.chromium.org/chromium-os/testing/power-testing . Test results are for comparative purposes only. Actual battery life may be significantly less than the test results and varies depending on product configuration and use, software, usage, operating conditions, power management settings and other factors. Maximum battery life will decrease with time.

**Source: April 2018 internal analysis comparing brightness (cd/m²) on competitive 27-inch QHD USB-C monitors.

About the Author: Ray Wah

Raymond Wah has over 20 years of IT experience and leads Dell worldwide Consumer and Small business based in Taipei. He oversees this segment’s PC roadmaps & P&L for both notebooks and all in ones/desktops, including the Alienware, XPS, Inspiron and Vostro brands and their product launch, management, and sustaining functions. Under his watch, Dell’s consumer business has attained 18 consecutive quarters of year over year share gain through CYQ217, with multiple awards from key events like CES, IFA and IT publications. Before joining Dell, he led Samsung’s worldwide Product Planning and Marketing Group for both commercial and consumer PCs and was based in Seoul for 2 years. Prior to the Samsung appointment, Raymond was the Vice President for consumer notebooks, Personal Systems Group in Hewlett Packard International. He gained his experience after the HP-Compaq merger as the Vice President of marketing for Asia Pacific Japan for both the commercial and consumer notebook business based in Singapore. As a Director in Compaq, Raymond contributed to Compaq’s growth in the consumer business, increasing both revenue and profit for the company to market leadership in the ASEAN markets. Before joining Compaq, Raymond was with Procter and Gamble in trade marketing and area sales where he led the trade marketing and field sales team. In 1993 he was awarded the Achiever’s and Manager’s Cup for outstanding sales performance. Raymond Wah graduated from the National University of Singapore, faculty of Business Administration in 1991. He also holds an executive MBA from Kellogg – Hong Kong University of Science and Technology. In 1986, he was enlisted in the Singapore Armed Forces, and graduated as one of the top officer cadets and served as an officer in SAF 1st Guards Battalion (heliborne and amphibious operations).
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